Stage 1 · Post-click pages
The page after the ad decides what the click is worth.
We research, write, design and build the landing pages, product pages, advertorials and listicles your paid traffic lands on. Then we test them on revenue per visitor and subscription take rate, not on how they look.
What we build
Four page types, each with one job.
Cold traffic, warm traffic and returning customers need different arguments. We pick the page type for the ad angle and the awareness stage, not the other way round.
8 Sheep Organics education landing page, designed in Figma and built in their theme.
Cadence product page, with the subscription offer led from the buy box.
8 Sheep Organics advertorial design, one of a set of pages planned for different awareness stages.
Avantera landing pages by angle, including the listicle. One of them took about 1.79 million sessions.
Anatomy of a page
How one education page made 8 Sheep $1M+.
Cold Meta traffic was landing on product pages that had to do all the persuading. Their surveys showed the barrier was belief, not price, so the page argues in this order.
- The mechanismWhere stretch marks form
Explains the problem first, before the product appears.
- The old beliefWhy surface creams struggle
Answers the belief that every stretch mark product is the same moisturiser.
- The productWhy this serum is different
Introduces the serum and the study behind its main ingredient.
- The offerOne buy box, one set of terms
Quantity discounts and subscription read the same here as on the product page.
Live pages
Pages we have designed and built.
Full length, on mobile, where most paid traffic lands. Hover to pause.
MyoMasterProduct page
Kiko VitalsProduct page
PestieSales page
ReviveProduct page
How a page gets made
From your customer data to a live test.
- ResearchSurveys, reviews, support tickets, heatmaps and your best ads.
- Brief and copyOne written brief per page and awareness stage, in your customers' words.
- DesignDesigned in Figma, mobile first, in your brand system.
- Build and QABuilt in your Shopify theme and checked on every device.
- TestRun against your current page and judged on revenue per visitor.
Proof
What better post-click pages did for our brands.
Figures from our case studies, rounded and checked against each study.
Your pod
The people who build your pages.
Every brand gets one pod. The same people research, write, design, build and check your pages, in one Slack channel with you.
Paddy McLarnonFounder. Takes the first call with every brand and stays close to your strategy.
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CRO strategist
Finds where your funnel loses money and decides what we test next.
Kirsty, Veselina, Sasha, Ammiel
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Copywriter
Writes the angles, headlines and offers we put in front of your customers.
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Designer
Designs every page and test variant in Figma, built around your brand.
Joshua, Yana, Oksana, Mirian
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Shopify developer
Builds the pages and tests on your theme, with our build bots doing the legwork.
Haziq, Yuri, Rahul, Anil
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QA specialist
Checks every build on every device before it reaches your customers.
Ali, Claudiu
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Project manager
Your day to day contact. Runs the plan, the queue and the weekly updates.
Isabel
Plus Paul and Omer, who build and run the bots inside PMD Cortex AI, so your pod spends its time on output, not legwork.
Where your budget goes
One budget, six kinds of work.
This is what your programme pays for, in the order a page gets made.
One programme budget pays for all six. Our build bots now do most of the design and development legwork, so more of your budget goes on the research, copy and tests that grow revenue. We agree the split with you in your audit.