Angle & hook research
We mine reviews, surveys, ad comments and your winning creative to find the problems, mechanisms and beliefs worth leading with.
AD CREATIVES
Creative that earns the click , and feeds the funnel.
We turn customer research and funnel learnings into scroll-stopping ad concepts, statics, video and UGC angles, then feed what wins back into your landing pages and tests. We don't buy the media; we make what you run worth more.
Statics · Video · UGC · Hooks · Iterations
★★★★★ Rated 5.0 on Google · $600M+ GMV optimised · 150+ brands · Shopify Partner
WHAT YOU GET
Creative built on evidence, not guesses.
Every concept starts from what your customers actually say and what your best ads have already proven.
Static ad concepts
Scroll-stopping image concepts built around a single clear angle, problem, mechanism, proof or offer, ready for your media team.
Video & UGC direction
Scripts, hooks and shot briefs for UGC and video, written from the language customers already use.
Hook & variation testing
Multiple hooks and framings per angle so paid can learn which message actually earns the cheapest, most profitable click.
Creative → funnel handoff
Winning angles flow straight into dedicated landing pages, so the page continues the exact conversation the ad started.
Performance-informed iteration
We read what's spending and converting, then iterate the concepts and feed the learnings back into the funnel.
HOW IT WORKS
Research finds the angle. Creative proves it.
01
Understand the customer
Reviews, surveys, support tickets and ad comments reveal the real language, objections and desires.
02
Map the angles
Turn recurring problems, mechanisms and beliefs into clear creative angles worth testing.
03
Concept & script
Statics, hooks and video scripts built around one angle each, no vague creative-by-committee.
04
Produce
Design and direction handed to your team or ours in the formats paid actually needs.
05
Test
Your media team runs it. We watch CPA, ROAS and which angle earns the profitable click.
06
Feed it back
Winning angles become landing pages and the next creative brief starts smarter.
One pod, research, copy, design and testing together.
Creative doesn't sit in a silo. The people who research the customer, write the angle and build the funnel are the same team, so winning creative becomes a landing page while the angle still matters.
Angle researchConcept & scriptingStatic & video directionFunnel handoff
Questions, answered.
Do you run our paid media?
No. We work alongside whoever does. We create and iterate the creative and make what happens after the click more profitable.
Do you produce the video, or just direct it?
Both are possible. We can provide concepts, hooks and scripts for your editors, or take production further depending on scope.
Where do the ideas come from?
Customer research and your own performance data, reviews, surveys, ad comments and the angles already earning profitable spend, not guesses.
Can you work with our existing creative team?
We prefer it. Winning creative is one of the richest sources of customer insight, we want to build on what's already working.
How does this connect to your funnel work?
Directly. A proven angle becomes a dedicated landing page and CRO test, so creative and funnel make each other smarter.
FREE FUNNEL AUDIT
Your next winning ad deserves a better place to land.
Show us your best-performing creative and where acquisition is getting stuck. We'll show you where we'd start.
Prefer email? paddy@pmdigitaldesign.com