THE FULL-FUNNEL CRO & SHOPIFY AGENCY FOR SUBSCRIPTION DTC
Great ads. Terrible post-click.
We make your ads perform better without touching them. Cold acquisition, lifted from the shop side: landing pages, PDPs, offers, subscription, checkout.
We sell your stuff better than you do.
Free, yours to keep, back with you in two working days.
Shopify PartnerJurni PartnerRechargeSkioLoop Subscriptions
+26.6% RPV Cadence, on the same traffic
$600m+ GMV optimised
150+ DTC brands
Certified Shopify Partner
Shopify-native builds, AI-assisted QA, human sign-off. Speed without the breakage.
The brands we're measured by.
The problem with most CRO
Most CRO istheatre.
Audits. Looms. Notion docs. A 40-test backlog nobody ships. The tests that do run are button colours and 20-pixel nudges. Conversion ticks up, margin quietly slips, and every ad lands on the same PDP that ignores the angle that won the click. Two years later the theme is held together with apps and hope.
Strategy is cheap if nobody ships it.
You don't need more tests. You need better questions.
We lift conversion. We just don't stop there.
Stop sending every ad to the same bloody PDP.
We're the opposite of all of that. Full-funnel, shipped, and built to scale your subscriptions and your cold acquisition, not just nudge a number.
01 / The plateau
Creative testing stopped working. The click didn't get cheaper.
You have tested a hundred hooks this year. Your media team is good. And CAC has not moved since [month].
That is not a creative problem any more. It is a ceiling. Once the ad is doing its job, the only levers left are the ones after the click: the page that sells the idea, the product page that closes it, the offer that sets the margin, and the checkout that loses a share of both.
Most brands spend nine tenths of their optimisation budget in front of the click and a tenth behind it. The profit is behind it.
The good stuff.
See all the work →
See the work, and the numbers.
Real stores, real tests, real revenue. How we rebuilt the funnel, and what it moved.
£172K+, CVR & RPV up bu 15%. ADDITIONAL MONTHLY REVENUE GENERATED
Gymproluxe – CRO & Full Funnel Partnership
Read the case study →
Shopify Development Full UX/UI redesign &
Huelight - Full Shopify Theme Redesign
Read the case study →
Through landing page builds 15% Increase in CVR & Reduction in CAC
Maelove - Full Funnel CRO Partner
Read the case study →
CRO & Split Testing 100k Day - £1M+ generated through
Myomaster - Full Funnel CRO Partner
Read the case study →
Development Full Website Redesign &
We Grow Magic - Wordpress New Theme
New Theme Redesign
Read the case study →
The honest comparison
You have four other options. Here's the honest version of each.
| PM DigitalBEST FIT | Full-service agency | Conglomerate | Freelancer | Internal hire | |
|---|---|---|---|---|---|
| Focus | Full-funnel CRO, all we do | A bit of everything | Everything, at scale | Whatever they know | One skill set |
| Strategy | Ecom offers & funnels, from operators who run their own brand | Generic | Templated | GA4 for two hours | Limited to one head |
| Who does the work | The pod, direct | Account-manager relay | Senior sells, juniors service | Them, stretched | Them, alone |
| Dev + QA | Dev lead, own dev bots, proprietary QA | Outsourced | Outsourced | None | None |
| Memory | The CRO Brain, compounds monthly | A doc that rots | Lost between staff | In their head | Gone when they leave |
| You manage | Nothing, you approve at the start | The agency | The agency and the politics | Everything | Them |
The freelancer optimises by checklist. The full-service agency does everything, so nothing especially well. The conglomerate sold you with a senior, then handed you to juniors. The internal hire is one person with no data beyond your store. We're here to be the best CRO agency in the world, not the biggest.
02 / One team. A funnel built to win.
A pod on your account. A funnel built for the traffic you actually buy.
Every account gets a CRO specialist, a designer, a developer and a QA. Same four people, every sprint.
Research the avatar
Reviews, surveys, support transcripts and your winning ads, read for desire, objection and the awareness stage your traffic arrives at. We start where your customer already is, not where the brand book wishes they were.
Architect the funnel
Ad, presell, product page. Each page matched to awareness and sophistication stage so the ad only has to sell the click.
Design, build, QA, test
Shopify-native builds in your own theme, QA'd across browsers and devices, then tested with a written hypothesis and one metric.
Measure and learn
Roughly half our tests win. The losers are cheap, because we ship in your theme and kill them in a week. The winners tell us what your customer believes.
Scale what wins
Winners roll sitewide – product page, cart, checkout, subscription, and the BFCM offer architecture. The roadmap compounds.
The work, made visible.
01 / Research
Make the customer visible
Customer signals
“I wasn’t sure which option was right for me.”
“The subscription terms were easy to miss.”
Reviews / surveys / sessions
Opportunity note
Clarify the offer before the buy box.
Hypothesis
Test against RPV and subscription take rate.
Use real verbatims and link every insight to its source.
02 / Design + build
Design becomes a live store
Figma / product page
Shopify / live theme
{% section 'product' %}
<h1>{{ product.title }}</h1>
{{ product.price }}
{% render 'buy-box' %}
Built in your theme. QA checked.
Pair a real Figma frame with the Shopify page it becomes.
03 / QA
Quality is part of delivery
QA / issue log
Image crop at 390px
Variant price display
Subscription selection
iOS / Android / desktop
Release gate
Check before shipping.
Show the system, the device coverage and the human sign-off.
04 / Measure
Follow the money through the funnel
Customer journeyAdPagePDPRepeat
Test readout
Revenue per visitor
Contribution margin
Subscription take rate
Ship / learn / iterate
Use verified test results and show the guardrails beside the win.
The pages we design across the funnel.
From product pages and PDP imagery to advertorials, quiz funnels and checkout. Pick a category and scroll the builds.
See all projects
Sales Pages
Sales Pages
Sales Pages
Sales Pages
Sales Pages
Advertorials
Advertorials
Advertorials
Advertorials
Advertorials
Listicles
Listicles
Listicles
Listicles
Listicles
Quiz Funnels
Quiz Funnels
Quiz Funnels
Quiz Funnels
Quiz Funnels
Cart & Checkout
Cart & Checkout
Cart & Checkout
Cart & Checkout
Cart & Checkout
Product Images
Product Images
Product Images
Product Images
Product Images
Ways to work with us
Run your full-funnel CRO program with us.
One program, one end goal: subscriptions and cold acquisition that scale profitably. Three ways in.
Free Funnel Audit, free
Get your free funnel audit
Every visitor you don't convert is margin you've already paid for.
We map where your funnel leaks and what it's costing you, on your real store, with real numbers. No deck. No obligation.
01
CRO Project
From price on request
A focused overhaul of your key pages plus a first batch of tests. The trust-builder. See exactly how we work before committing to a program.
Best for: brands who want proof before a retainer.
Most popular
02
Full-Funnel CRO Program
From £7,000 / month
The core. A dedicated pod, research to build to test to scale, month on month. We lift conversion, AOV and subscription take rate together, so revenue per visitor grows and cold acquisition has room to scale.
Best for: brands scaling paid traffic that need the whole funnel working after the click.
03
CRO + Creative System
From £10,000 / month
Everything in the program, plus a static creative system so your ads and your funnel finally speak the same language. We don't buy your media, we hand you the system that scales it.
Best for: brands scaling spend who want creative and funnel as one engine.
Premium, transparent, and a fraction of the US agencies charging $15,000 to $20,000 a month for less.
The 90-day guarantee
If we don't get you a winning test in 90 days, we work the next 30 free until we do.
We back the program because we've run it hundreds of times. No winning test in your first 90 days, and the next 30 are on us.
Applies to Full-Funnel CRO Program clients with sufficient traffic to reach statistical significance, where tests are approved and shipped on schedule. A winning test beats control on the agreed primary metric at statistical significance. If there's still no winner after the free 30 days, you're free to walk, no notice.
The compound effect
What happens when more of your acquisition system works together.
55%+
Tests beating control*
+40%
Revenue per visitor
-15%
Customer acquisition cost
+15%
Faster test launches
*Win rate across recent CRO tests. Figures are indicative of programme outcomes, we report against your own baseline, not a guarantee.
One pod, from research to revenue.
CRO strategyCopy & offersUX / designLanding pagesShopify developmentQA & testing
We work on the whole post-click system rather than handing strategy, design and development between separate teams, so tests ship faster, landing pages launch while the angle still matters, and you get a clearer view of how creative, offer, site experience and retention affect the economics of acquisition.
Research-led testingLanding pagesShopify developmentWeekly reporting
What the pod actually improves
01
Make paid traffic worth more
Improve the economics after the click so acquisition has more room to scale before CAC becomes unprofitable.
02
Turn winning ads into funnels
Take proven creative angles into dedicated landing pages, then feed the winners back into creative.
03
Increase order value & profit
Test bundles, offers, subscriptions, thresholds and merchandising alongside conversion.
04
Ship tests faster
CRO, design, Shopify development and QA inside the same pod, less waiting on handoffs.
05
Improve storefront performance
Reduce unnecessary app weight, technical friction and slow page experiences.
06
Learn faster
Every test feeds the next hypothesis across CRO, creative, offers and retention.
Prefer email? paddy@pmdigitaldesign.com
Who this is for
Built for brands that live and die on repeat purchase.
✓This is for you if
- You're a CPG or subscription DTC brand on Shopify
- You're doing real traffic, roughly 60k+ sessions a month
- You're scaling ad spend
- You're watching profit stall after the click
✗It's not for you if
- You're pre-traffic
- You're one-product with no repeat cadence
- You're after a cheap theme swap with no growth mandate
We'd rather tell you we're not a fit than take your money and prove it.
Your client portal
Everything your funnel needs, in one place.
A prioritised mix of tests, implementations and site improvements across your entire funnel, read on revenue, not vanity metrics. Every result, roadmap and file lives in your portal.
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Data-led on every resultRead on revenue per visitor and profit, not vanity conversion rate.
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A prioritised roadmapEvery test scored by impact, confidence and effort, so you get a ranked plan.
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Your per-brand CRO BrainEvery test, insight and winning angle compounds, so month six beats month one.
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Reporting, files and access in one placeResults, store access, important files and a dedicated Slack channel, together.
What our clients say about our work
5.0 on Google · 21 reviews
Meta ad creatives
Ad creatives service →
Meta creative that stops the scroll.
Static, video, UGC and high-production creative built from real customer language, then fed straight into the landing pages that catch the click.
Static
StaticVideo
VideoUGC
UGCHigh production
High productionStatic
StaticUGC
UGCTechnology partners
The stack we build, test and scale on.
Shopify Partner
Built, and battle-tested, on Shopify.
Native Shopify & Shopify Plus development. No page-builder lock-in, no performance tax.
Our app, on the Shopify App Store
AB Genius, the A/B testing app we built.
We built AB Genius, a Shopify-native A/B testing app: checkout-safe price testing, theme and template tests, and profit-first analytics, RPV, AOV and profit per order. No code, no flicker, built by CRO operators who run tests every day.
View on the Shopify App Store
Our app, on the Shopify App Store
AB Genius, the A/B testing app we built.
We built AB Genius, a Shopify-native A/B testing app: checkout-safe price testing, theme and template tests, and profit-first analytics, RPV, AOV and profit per order. No code, no flicker, built by CRO operators who run tests every day.
View on the Shopify App Store
Tech partners
Funnel-First podcast
The Funnel-First podcast.
Paddy and guests on what actually moves revenue after the click: offers, funnels, subscriptions, creative and the tests behind the numbers. Plain English, no fluff.
Questions, answered
The things brands ask us first.
How is this different from our current agency?
One team ships the whole funnel, we're measured on profit not vanity metrics, and you talk directly to the people doing the work.
Do you guarantee results?
Yes. No winning test in 90 days and we work the next 30 free. See the terms on the guarantee above.
What if we already have a designer or developer?
We slot in or take it off your plate, your call.
How fast do you ship?
Daily, inside the pod, QA-d before it goes live.
What does it cost?
From £7,000 a month for the program. The free funnel audit is the no-risk way to see what you would get first.
Free for DTC brands doing $10m+
The funnel audit.
We take your store apart the way we would on day one of a retainer: presell, product page, offer, cart, checkout. You get the three tests we would run first, what we think each is worth in revenue per visitor, and why. It takes us about a week. We do a handful a month. You keep the findings whether or not we ever work together.
Send a message
Tell us a little about your store and what you're trying to fix. The more context, the sharper our first reply.