THE FULL-FUNNEL CRO & SHOPIFY AGENCY FOR SUBSCRIPTION DTC
Your ads do their job. Your funnel doesn't.
We make your paid traffic worth more through better offers, positioning, copy and funnels. Researched, built and tested by one Shopify CRO team.
We sell your stuff better than you do.
THE CRO AGENCY WORKING WITH THE BRANDS YOU LOVE.
Shopify PartnerJurni PartnerRechargeSkioLoop Subscriptions
+26.6% RPV Cadence, on the same traffic
$600m+ GMV optimised
150+ DTC brands
Certified Shopify Partner
Shopify-native builds, AI-assisted QA, human sign-off. Speed without the breakage.
The brands we're measured by.
Why most CRO stalls
Same budget. Proper Full-Funnel Strategy.
Most CRO programs are wrong. The biggest wins come from testing close to revenue - test areas that change your bank account. Here's what four tests look like on a typical CRO retainer, and what they look like with us. Same slots, same traffic. The difference is what we choose to test.
This month's tests
5-6 slots
- 01Change the add-to-cart button from black to greenPage
- 02Swap the hero image for a lifestyle shotPage
- 03Change a tiny element beside a CTAPage
- 04Push buy box higher up on product pagePage
- 012-pack vs 3-pack bundle, priced to lift order valueOffer testing
- 02Subscribe & save widget redesignOffer Testing
- 03New headline angle, 3 variant test, taken from best ads. Then built into a landing page.Copy
- 04Presell page for cold Meta traffic before the PDPFunnel
- 05Redesign PDP images to be built like ads, high converting direct response copywriting.Extra
Judged on
Conversion rate on one page
Judged on
Revenue per visitor & Subscription Take Rate
Small changes, small reads. Delivered as a report at the end of the month.
Program executed from copy to qa, all aligned to scaling your brand. Copy, offer and positioning being the biggest levers.
Pages that let you spend more.
Scale is a post-click problem. Every asset here is mapped to an awareness stage, built in your theme and tested at the ad level, allowing scale on cold acqusition.
See all projects
The good stuff.
See all the work →
See the work, and the numbers.
Real stores, real tests, real revenue. How we rebuilt the funnel, and what it moved.
£172K+, CVR & RPV up bu 15%. ADDITIONAL MONTHLY REVENUE GENERATED
Gymproluxe – CRO & Full Funnel Partnership
Read the case study →
Shopify Development Full UX/UI redesign &
Huelight - Full Shopify Theme Redesign
Read the case study →
Through landing page builds 15% Increase in CVR & Reduction in CAC
Maelove - Full Funnel CRO Partner
Read the case study →
CRO & Split Testing 100k Day - £1M+ generated through
Myomaster - Full Funnel CRO Partner
Read the case study →
Development Full Website Redesign &
We Grow Magic - Wordpress New Theme
New Theme Redesign
Read the case study →
02 / HOW WE WORK
One pod owns the outcome.
Strategy without execution is useless. Every account gets a CRO strategist, designer, Shopify developer and QA working as one pod.
01
Research the avatar
Reviews, surveys, support transcripts and your winning ads, read for desire, objection and the awareness stage your traffic arrives at. We start where your customer already is, not where the brand book wishes they were.
Research the avatar
02
Architect the funnel
Ad, presell, product page. Each page matched to awareness and sophistication stage so the ad only has to sell the click.
Architect the funnel
03
Design, build, QA, test
Shopify-native builds in your own theme, QA'd across browsers and devices, then tested with a written hypothesis and one metric.
Design, build, QA, test
04
Measure and learn
Roughly half our tests win. The losers are cheap, because we ship in your theme and kill them in a week. The winners tell us what your customer believes.
Measure and learn
05
Scale what wins
Winners roll sitewide: product page, cart, checkout, subscription, and the BFCM offer architecture. The roadmap compounds.
Scale what wins
The honest comparison
You have four other options. Here's the honest version of each.
 BEST FIT |
Full-service agency | Conglomerate | Freelancer | Internal hire | |
|---|---|---|---|---|---|
| Focus | Full-funnel CRO, all we do | A bit of everything | Everything, at scale | Whatever they know | One skill set |
| Strategy | Ecom offers & funnels, from operators who run their own brand | Generic | Templated | GA4 for two hours | Limited to one head |
| Who does the work | The pod, direct | Account-manager relay | Senior sells, juniors service | Them, stretched | Them, alone |
| Dev + QA | Dev lead, own dev bots, proprietary QA | Outsourced | Outsourced | None | None |
| Memory | The CRO Brain, compounds monthly | A doc that rots | Lost between staff | In their head | Gone when they leave |
| You manage | Nothing, you approve at the start | The agency | The agency and the politics | Everything | Them |
The freelancer optimises by checklist. The full-service agency does everything, so nothing especially well. The conglomerate sold you with a senior, then handed you to juniors. The internal hire is one person with no data beyond your store. We're here to be the best CRO agency in the world, not the biggest.
The whole funnel
Everything in the funnel isa system.
We don't optimise one page. We optimise the whole system, so every stage makes the next one worth more, from the click to the second subscription order.
Adthe click
Presellthe story
PDPthe close
Offerthe margin
Cartthe save
Checkoutthe finish
Subscriptionthe repeat
Fix one page and you move one number. Work thewhole systemand every stage lifts the next, so revenue per visitor compounds instead of leaking.
03. The compound effect
What happens when more of your acquisition system works together.
55%+
Tests beating control*
+40%
Revenue per visitor
-15%
Customer acquisition cost
+15%
Faster test launches
*Win rate across recent CRO tests. Figures are indicative of programme outcomes, we report against your own baseline, not a guarantee.
What we actually improve
01
Make paid traffic worth more
Improve the economics after the click so acquisition has more room to scale before CAC becomes unprofitable.
02
Turn winning ads into funnels
Take proven creative angles into dedicated landing pages, then feed the winners back into creative.
03
Increase order value & profit
Test bundles, offers, subscriptions, thresholds and merchandising alongside conversion.
04
Ship tests faster
CRO, design, Shopify development and QA inside the same pod, less waiting on handoffs.
05
Improve storefront performance
Reduce unnecessary app weight, technical friction and slow page experiences.
06
Learn faster
Every test feeds the next hypothesis across CRO, creative, offers and retention.
Prefer email? paddy@pmdigitaldesign.com
See how the work gets done.
Every test starts with the customer and ends back at the CRO Brain. Here is the loop the pod runs, and what each stage turns into.
Customers
The hubCRO Brain
Strategy
Design + build
QA + test
Results
RPV, profit and take rate feed straight back into the CRO Brain, so the next test starts smarter.
01 / Research
See what your customers see.
Customer signals
“I wasn’t sure which option was right for me.”
“The subscription terms were easy to miss.”
Reviews / surveys / sessions
Opportunity note
Clarify the offer before the buy box.
Hypothesis
Test against RPV and subscription take rate.
Say→Do→Click→Buy→CRO Brain
02 / Strategy
Turn signals into a hypothesis.
Signals in
Shoppers compare on price, not on the outcome you sell.
Research → hypothesis
Test brief
OfferPositioningCopyFunnel
One hypothesis, one metric, one owner.
Research→Offer / Positioning / Copy / Funnel→Test brief
03 / Design + build
Turn the hypothesis into something real.
Figma / product page
Shopify / live theme
{% section 'product' %}
<h1>{{ product.title }}</h1>
{{ product.price }}
{% render 'buy-box' %}
Built in your theme. QA checked.
Test brief→Copy + UX→Figma→Shopify
04 / QA + test
Ship it. Then follow the money.
Release gate
QA passed, shipped.
Test readout
Revenue per visitor
Profit / contribution margin
Subscription take rate
Learn → CRO Brain
QA→Live test→RPV / Profit / Subscription→Learn→CRO Brain
Ways to work with us
Run your full-funnel CRO program with us.
One program, one end goal: subscriptions and cold acquisition that scale profitably. Three ways in.
Free Funnel Audit
Get your free funnel audit
Every visitor you don't convert is margin you've already paid for.
We map where your funnel leaks and what it's costing you, on your real store, with real numbers. No deck. No obligation.
CRO Project
A focused overhaul of your key pages plus a first batch of tests. The trust-builder, so you see exactly how we work before committing.
From price on request
For brands who want proof before a retainer.
- A focused overhaul of your key pages
- A first batch of research-led tests
Full-Funnel CRO Program
The core. A dedicated pod, research to build to test to scale, month on month. We lift conversion, AOV and subscription together.
From £7,000 / month
For brands scaling paid traffic that need the whole funnel working after the click.
- Continuous, month-on-month optimisation
- We lift conversion, AOV and subscription take rate
CRO + Creative System
Everything in the program, plus a static creative system so your ads and your funnel finally speak the same language.
From £10,000 / month
For brands scaling spend who want creative and funnel as one engine.
- Consistent messaging across your ads and funnel
- A foundation for scaling your paid campaigns
Premium, transparent, and a fraction of the US agencies charging $15,000 to $20,000 a month for less. Prefer WhatsApp? Message us here.
The 90-day guarantee
If we don't get you a winning test in 90 days, we work the next 30 free until we do.
We back the program because we've run it hundreds of times. No winning test in your first 90 days, and the next 30 are on us.
Applies to Full-Funnel CRO Program clients with sufficient traffic to reach statistical significance, where tests are approved and shipped on schedule. A winning test beats control on the agreed primary metric at statistical significance. If there's still no winner after the free 30 days, you're free to walk, no notice.
What our clients say about our work
5.0 on Google · 21 reviews
Questions, answered
Before you book a call, you'll want to know this.
Mistakes, design, speed and price, answered straight. No sales fluff.
We already have an agency. Why would we switch?
Most agencies hand you a deck and leave the building to someone else. At PM Digital, one pod does the research, design, build and QA, so there's no hand-off where things get lost. We're also measured on profit, not clicks or conversion rate alone, and you speak directly to the people doing the work, not an account manager.
What if something breaks on our live store?
It's the first thing we design against. Nothing goes live until a separate QA specialist, not the person who built it, has checked it on real phones and browsers and confirmed your tracking still fires. If something slips through, we roll it back and tell you what happened.
Will the pages actually look like our brand?
Yes. A dedicated designer works from your brand guidelines, so pages look like you, not like a template. You see and approve every design before anything is built, and nothing changes on your store without your sign-off.
We've been burned by slow agencies. How fast do you really ship?
Daily. Design, build and QA all sit inside your pod, so there are no queues, no tickets passed between teams and no waiting a fortnight for a banner change. Your first test goes live quickly after kickoff, not weeks later.
What if you don't get us results?
We guarantee a winning test. If we don't deliver one in 90 days, we work the next 30 days free. We can't promise a revenue figure, because no honest agency can, but we can promise to keep testing at our own cost until something wins. The full terms are in the guarantee above.
Can we see what you'd do before we commit?
Yes. Start with the free funnel audit: we review your store and ads and show you the first changes we'd make and why, with no obligation. If you'd like to see us work first, we also run one-off CRO tests as a taster before any ongoing retainer.
What does it cost?
From £7,000 a month for the programme. That covers a full pod (CRO specialist, designer, developer and QA) working on your funnel every day, instead of hiring and managing four roles yourself. The free funnel audit comes first, so you see the plan before you spend anything.
We already have a designer or developer. Where do we fit?
We slot in around them. Your designer or developer can stay in the work and we handle the testing, strategy and anything that needs extra hands, or we take the whole build off your plate. Your call, and you can change it as you go.
Still weighing it up?
Get the free funnel audit. We'll show you what we'd change first, and you decide what happens next.
See What You'd Get
Who this is for
Built for brands that live and die on repeat purchase.
✓This is for you if
- You're a CPG or subscription DTC brand on Shopify
- You're doing real traffic, roughly 60k+ sessions a month
- You're scaling ad spend
- You're watching profit stall after the click
✗It's not for you if
- You're pre-traffic
- You're one-product with no repeat cadence
- You're after a cheap theme swap with no growth mandate
We'd rather tell you we're not a fit than take your money and prove it.
Your client portal
Everything your funnel needs, in one place.
A prioritised mix of tests, implementations and site improvements across your entire funnel, read on revenue, not vanity metrics. Every result, roadmap and file lives in your portal.
- Data-led on every resultRead on revenue per visitor and profit, not vanity conversion rate.
- A prioritised roadmapEvery test scored by impact, confidence and effort, so you get a ranked plan.
- Your per-brand CRO BrainEvery test, insight and winning angle compounds, so month six beats month one.
- Reporting, files and access in one placeResults, store access, important files and a dedicated Slack channel, together.
Technology partners
The stack we build, test and scale on.
Shopify Partner
Built, and battle-tested, on Shopify.
Native Shopify & Shopify Plus development. No page-builder lock-in, no performance tax.
Our app, on the Shopify App Store
AB Genius, the A/B testing app we built.
We built AB Genius, a Shopify-native A/B testing app: checkout-safe price testing, theme and template tests, and profit-first analytics, RPV, AOV and profit per order. No code, no flicker, built by CRO operators who run tests every day.
View on the Shopify App Store
Our app, on the Shopify App Store
AB Genius, the A/B testing app we built.
We built AB Genius, a Shopify-native A/B testing app: checkout-safe price testing, theme and template tests, and profit-first analytics, RPV, AOV and profit per order. No code, no flicker, built by CRO operators who run tests every day.
View on the Shopify App Store
Tech partners
Funnel-First podcast
The Funnel-First podcast.
Paddy and guests on what actually moves revenue after the click: offers, funnels, subscriptions, creative and the tests behind the numbers. Plain English, no fluff.
Free for DTC brands doing $10m+
The funnel audit.
We take your store apart the way we would on day one of a retainer: presell, product page, offer, cart, checkout. You get the three tests we would run first, what we think each is worth in revenue per visitor, and why. It takes us about a week. We do a handful a month. You keep the findings whether or not we ever work together.
Send a message
Tell us a little about your store and what you're trying to fix. The more context, the sharper our first reply.
after you hit send
What happens next.
01
We confirm the fit
A real person on the pod reads your message and replies within two working days, never an auto-responder.
02
We take the store apart
Presell, product page, offer, cart, checkout. We map where the revenue leaks and where the quick wins are.
03
You get the three tests
The first three tests we would run, what we think each is worth in revenue per visitor, and why.
04
We talk it through
A 30-minute call to walk the findings. You keep them whether or not we ever work together.