The Funnel First CRO &
Performance Agency
CRO Obsessed.
Design Led.
AI Powered.
We help subscription and high-LTV Shopify brands fix the funnel that sits between ad spend and profit. Strategy, copy, design, development, and CRO, all under one roof.
One team, focused on making every visitor worth more.
Trusted by brands built on recurring revenue.
our services
You're scaling spend. But profit isn't scaling with it.
You've got the traffic. You've got the product. You've probably got a subscription model that should be printing money.
But somewhere between the click and the checkout, you're bleeding.
Landing pages that don't match the ad angle. PDPs that don't sell the subscription. Post-purchase pages that do nothing. Offers that discount margin instead of building value. And every month, you're spending more on acquisition without fixing the thing that's leaking revenue.
The problem isn't your media buyer. It's what happens after the click.
Brands that we partnered with
150+
total gmv managed & optimised
$600m+
We don't start with tests. We start with your funnel.
Funnel First is how we work. Before we touch a headline or redesign a page, we understand the full picture: what your customers are saying, where they're dropping off, and what they actually experience on your site.
We call it Say, Click, See.
Say: What are your customers telling you in reviews, surveys, and support tickets?
Click: Where are they dropping off, hesitating, or bouncing?
See: What's the real experience on mobile, in checkout, on the page?
Every decision we make is rooted in evidence. That's why our work compounds and why improvements stick.
Research & Strategy
The foundation of everything we do. We dig into your customers, competitors, and funnel data to find what's actually holding back conversions. Real insights that drive real decisions.
Design
Conversion-focused design that sells, not just looks good. Every layout, hierarchy, and visual choice is built to move visitors toward action, while staying true to your brand.
Development
Clean, fast, reliable Shopify funnel builds. No bloated code, no poor solutions. We develop with CRO in mind, because a slow site or broken checkout costs you more than you think.
QA
Nothing ships until it's right. We thoroughly test every page, every flow, every device, so your customers never see the bugs. You launch with confidence.
[our tech stack]
pM digital way
The system behind every funnel we fix
Profit Optimisation Process
Find the Leaks
Stage 1: Landing Pages & Acquisition Funnels The first page your customer sees after clicking an ad. We build pages that continue the conversation your creative started, structured around your offer, your proof, and the reason to act now.
Stage 2: Product Pages & Collections Where buying decisions are made. We restructure PDPs around offer clarity, social proof hierarchy, and the subscription value stack — so customers understand why subscribing is the obvious choice.
Stage 3: Cart, Checkout & Offer Architecture Where margin is won or lost. Bundles, subscribe-and-save positioning, upsells, and pricing presentation, engineered to increase AOV without discounting.
Stage 4: Post-Purchase & Thank You Page The most underused page on your site. We turn the thank you page into a revenue-generating touchpoint with targeted upsells, subscription upgrades, and next-step offers.
Stage 5: Returning Customer Experience Subscribers come back. Is your site ready for them?
We optimise the logged-in experience, portals, and onsite retention touchpoints to reduce churn and increase LTV.
Build the Roadmap
Most agencies hand you a list of "ideas to test."
We hand you a plan ranked by revenue impact.
We map your entire funnel, landing pages, collections, PDPs, cart, checkout, and prioritise based on what will move profit fastest:
Highest-impact fixes first
Offer and messaging gaps that are costing you conversions
Quick fundamental tests to build momentum, bigger bets to scale
You'll see the roadmap. You'll understand the why behind every recommendation. No one roadmap fits all.
Strategy before testing. Always.
Execute the Funnel
Strategy is worthless without execution that matches.
We don't hand you a doc and disappear. We build everything, copy, design, development, in-house, under one roof:
Direct response copy written to speak to your avatar
Conversion-focused design that guides visitors toward action
Clean Shopify development, fast and QA'd before anything goes live
No handoffs between five different teams. No "that's not our department." No gaps where things fall through.
One pod, executing on your brand.
Test & Scale
Launch, test, scale.
We validate what works with rigorous A/B testing, full funnel optimisation and real statistical significance, not "it feels like it's working."
Tests designed to learn, not just win
Learnings documented and applied across your funnel
Winning patterns scaled to PDPs, landers, checkout, and beyond
Old way = single unaligned testing
PM Digital way = Optimising the entire funnel
This is how funnels compound, and how growth becomes predictable.
[case studies]
We do great work
CRO Premium
Shopify development
LPs
CRO Premium
Shopify development
LPs
Strategy & CRO
Shopify development
LPs
Strategy & CRO
Shopify development
LPs
[SERVICES]
Funnel first.
Most brands don't have a traffic problem, they have a funnel problem. Weak messaging, unclear offers, and friction at every step. More ad spend won't fix it. We find the profit leaks and fix them, so every visitor is worth more.
We optimise the full purchase journey as a connected system. Landing pages, product pages, cart, checkout, post-purchase, and the returning customer experience.
What we optimise.
Most CRO stops at the landing page. We optimise every stage between the click and the repeat purchase.
Landing pages and acquisition funnels
Product pages, collections, and navigation
Cart, checkout, and offer architecture
Post-purchase upsells and thank you page
Subscription programs, offers and personalisation on returning customers
What you get each month.
A dedicated CRO team delivering a prioritised mix of experiments, implementations, and site improvements.
3–6 CRO initiatives (tests + direct implementations)
1–2 conversion-optimised landing pages
CRO strategy, research, and analytics
Shopify adhoc development & implementations
Dedicated strategist, designer, and developer
Bi-weekly strategy calls and Slack channel
Full QA on everything before it goes live
Two ways to work together
CRO & Scale Premium
Everything in CRO & Scale, plus additional Shopify development hours and priority task handling.
All CRO & Scale features
Extra Shopify development & adhoc hours
Priority task handling
Full store management capabilities
Recommended
CRO & Scale
Full-funnel CRO program with testing, strategy, and implementation.
3–5 CRO initiatives per month
1 landing pages built monthly
Dedicated CRO team pod (strategist, designer, developer)
Bi-weekly strategy calls, monthly reporting, slack communication
Profit Optimisation Program
One-Off Landing Pages
For brands ready for a full site rebuild, designed to convert from day one, not just look good.
Full Shopify theme build or redesign
Conversion-focused copywriting across key pages
CRO-led site architecture (not just aesthetics)
Homepage, PDPs, collections, landing pages, cart to checkout
Data-backed strategy + Mobile-first UX design +
Strategy → Design → Development, full execution
Most rebuilds fail because they start with design, not strategy. We start with your funnel, messaging, offer clarity, and customer flow — then build a site that actually converts.
[testimonials]
Take it from our
clients
We don’t guess. We uncover leverage.
Customer research, analytics, and qualitative insight to understand:
Why customers buy (and why they don’t)
What’s blocking conversion across the funnel
Where the biggest revenue upside actually lives
This is about truth, not opinions.
Add new text here
Add new text here
Add new text here
Add new text here
Add new text here
Add new text here
This site is going really well. So kudos to your team. Everyone loves that new addition on the gift packaging, Insane! Definitely increase AOV.
sean leddin
Managing Director
+20%
Conversion rate optimization
6x Revenue
Scaled with no breaks across the store.
We don’t guess. We uncover leverage.
Customer research, analytics, and qualitative insight to understand:
Why customers buy (and why they don’t)
What’s blocking conversion across the funnel
Where the biggest revenue upside actually lives
This is about truth, not opinions.
Add new text here
Founder - Shield
+20%
Conversion rate
12 Month+ partnership optimising full-funnel CRO on Shopify.
[testimonials]
Take it from our
clients
QUICK LINKS
Contact info
Book a call with our founder to discuss your project.
Book a call
© 2026, PM Digital Design. All right reserved
What you get each month
CRO & Scale Premium
Everything in CRO & Scale, plus additional Shopify development hours and priority task handling.
All CRO & Scale features
Extra Shopify development hours
Priority task handling
Full store management capabilities
Recommended
CRO & Scale
Full-funnel CRO program with testing, strategy, and implementation.
3–6 CRO initiatives per month
1–2 landing pages built monthly
Dedicated CRO team (strategist, designer, developer)
Bi-weekly strategy calls
Two ways to work together