~70% take rate
~70% take rate
Checkout subscription customers actually chose
A subscribe-at-checkout flow that lifted take rate without hurting front-end conversion.
See our case studies →
Full-funnel CRO & Shopify agency
Post-click profit for 8-9 figure DTC brands.
You have spent years testing the ad. We optimise everything after the click, landing pages, PDPs, offers and checkout, and measure it in revenue per visitor, not vanity conversion rate.
$600M+
GMV optimised
150+
DTC brands
55%
Test win rate
Cold traffic → presell → PDP
AB Genius · Live test
Presell page vs. straight to PDP
Metric: revenue per visitor +RPV
Brands we've built for
OrganifiRAW NutritionCadenceReviveMYO MasterNatravaRoutineOlivia & Pearl
Brands we've built for
Client results
All case studies →
See the work, and the numbers.
Real stores, real tests, real revenue. Watch how we rebuilt the funnel and what it moved.
+650% sales
+650% sales
A rebuild that unlocked 650% growth
Migrated and rebuilt the funnel end to end, then tested the offer and the message match.
See our case studies →+$200K/mo profit
+$200K/mo profit
Post-click profit at current traffic
Full-funnel restructure read on revenue per visitor, not vanity conversion rate.
See our case studies →The pages we design across the funnel.
From product pages and PDP imagery to advertorials, quiz funnels and checkout. Pick a category and scroll the builds.
↔ Scroll the pages to view more
Product Pages
Product Pages
Product Pages
Product Pages
Product Pages
Sales Pages
Sales Pages
Sales Pages
Sales Pages
Sales Pages
Advertorials
Advertorials
Advertorials
Advertorials
Advertorials
Listicles
Listicles
Listicles
Listicles
Listicles
Quiz Funnels
Quiz Funnels
Quiz Funnels
Quiz Funnels
Quiz Funnels
Cart & Checkout
Cart & Checkout
Cart & Checkout
Cart & Checkout
Cart & Checkout
Product Images
Product Images
Product Images
Product Images
Product Images
How we work
A pod on your account. A funnel built for the traffic you actually buy.
Every account gets a dedicated CRO specialist, designer, developer and QA. One team, one roadmap, one number we are all accountable to: revenue per visitor.
Research the avatar
Reviews, surveys, winning ads and customer-service transcripts mined for desire, objections and the awareness stage your traffic arrives at.
Architect the cold-traffic funnel
Ad → presell → PDP. Advertorials, listicles, education pages and offers matched to sophistication stage, so the ad only has to sell the click.
Design, build, QA, test
Shopify-native builds in your theme, QA across devices and browsers, then A/B tested with a hypothesis and a revenue-per-visitor read-out.
Scale what wins
Winners roll sitewide: PDP, cart, checkout, subscription and BFCM offer architecture, and the roadmap compounds month on month.
The compound effect
What happens when more of your acquisition system works together.
55%+
Tests beating control*
+40%
Revenue per visitor
-15%
Customer acquisition cost
+15%
Faster test launches
*Win rate across recent CRO tests. Figures are indicative of programme outcomes, we report against your own baseline, not a guarantee.
One pod, from research to revenue.
CRO strategyCopy & offersUX / designLanding pagesShopify developmentQA & testing
We work on the whole post-click system rather than handing strategy, design and development between separate teams, so tests ship faster, landing pages launch while the angle still matters, and you get a clearer view of how creative, offer, site experience and retention affect the economics of acquisition.
Research-led testingLanding pagesShopify developmentWeekly reporting
What the pod actually improves
01
Make paid traffic worth more
Improve the economics after the click so acquisition has more room to scale before CAC becomes unprofitable.
02
Turn winning ads into funnels
Take proven creative angles into dedicated landing pages, then feed the winners back into creative.
03
Increase order value & profit
Test bundles, offers, subscriptions, thresholds and merchandising alongside conversion.
04
Ship tests faster
CRO, design, Shopify development and QA inside the same pod, less waiting on handoffs.
05
Improve storefront performance
Reduce unnecessary app weight, technical friction and slow page experiences.
06
Learn faster
Every test feeds the next hypothesis across CRO, creative, offers and retention.
Prefer email? paddy@pmdigitaldesign.com
landing pages we've built
A funnel's worth of pages. Swipe through.
Every stage of the funnel needs its own page, and every page has one job. Pick a category or swipe through a cross-section of what a PMD pod ships: homepages, product pages, sales pages, quiz funnels, listicles and advertorials, each built to move one number.
Meta ad creatives
Ad creatives service →
Meta creative that stops the scroll.
Static, video, UGC and high-production creative built from real customer language, then fed straight into the landing pages that catch the click.
Static
StaticVideo
VideoUGC
UGCHigh production
High productionStatic
StaticUGC
UGC
Funnel-First podcast
The Funnel-First podcast.
Paddy and guests on what actually moves revenue after the click: offers, funnels, subscriptions, creative and the tests behind the numbers. Plain English, no fluff.
Shopify Partner
Built, and battle-tested, on Shopify.
Native Shopify & Shopify Plus development. No page-builder lock-in, no performance tax.
Technology partners
The stack we build, test and scale on.
Shopify PlusRechargeSkioLoopKlaviyoHeatmap.comIntelligemsReplo
Your client portal
Everything your funnel needs, in one place.
A prioritised mix of tests, implementations and site improvements across your entire funnel, read on revenue, not vanity metrics. Every result, roadmap and file lives in your portal.
- Data-led on every resultRead on revenue per visitor and profit, not vanity conversion rate.
- A prioritised roadmapEvery test scored by impact, confidence and effort, so you get a ranked plan.
- Your per-brand CRO BrainEvery test, insight and winning angle compounds, so month six beats month one.
- Reporting, files and access in one placeResults, store access, important files and a dedicated Slack channel, together.
get in touch
Tell us about your store. We'll find the profit.
Whether you want a free funnel audit, a landing-page build, or just to see whether we're a fit, send a message or book a call. A real person on the pod replies, not an account manager.
Send a message
Tell us a little about your store and what you're trying to fix. The more context, the sharper our first reply.