Your ads do their job. Your funnel doesn't.
We optimise for post-click profit, revenue per visitor, not just conversion rate, fixing the entire funnel between ad spend and profit. Scaling cold traffic for e-commerce brands.
Avantera +$200K/mo profit at current traffic
PDP restructure test +$86,166/mo est. at 99.7% sig
USP bar test +$93,704/mo est. revenue
Cart optimisation +$40K/mo · 5%+ CR lift
Price test lower price won — profit/visitor +4.81%
Cadence ~70% checkout subscription take rate
Rory's Travel Club +650% after rebuild
First landing page +20% profit per visitor
$600M+ GMV optimised · rated 5.0 ★ on Google
across 150+ brands.
We never invent stats. Every number comes from a tested, validated change — measured against control, framed with the mechanism, reported in revenue.
You're scaling spend. Profit isn't.
Most brands don't have a traffic problem. They have a funnel problem. Somewhere between the ad click and the checkout, revenue leaks.
The problem isn't your media buyer. It's what happens after the click.
Landing pages that don't match the ad angle
Your creative makes a promise. Your page changes the subject. The visitor bounces before they ever see the offer.
PDPs that don't sell the subscription
One-time and subscribe-and-save sit side by side with no reason to choose the option that builds your LTV.
Offers that discount margin instead of building value
Blanket discounts train customers to wait. Offer architecture grows AOV without giving margin away.
Post-purchase pages that do nothing
The highest-intent moment in your funnel — and most brands show a receipt. No upsell, no upgrade, no next step.
We optimise for post-click profit.
Most CRO agencies chase conversion rate. But a higher conversion rate at a lower margin loses money — and we won't ship that.
Every test we run is read on revenue per visitor and contribution margin, with guardrail metrics protecting AOV, take rate and LTV. If a "win" hurts profit, it's a loss.
Most agencies test button colours. We fix your entire funnel.
Your funnel is one system — from the ad click to the repeat purchase. Fix one page in isolation and nothing moves. Fix the whole sequence and the wins compound.
Landing pages & acquisition funnelsAdvertorials · Listicles · Sales pages
The page that decides your whole cost per acquisition. We build advertorials, listicles and sales pages that continue the exact promise your ad made — offer, proof and reason to act, in the order that converts.
Product pages & collectionsOffer clarity · Proof hierarchy
Where the buying decision is actually made. We rebuild PDPs around offer clarity, a proof hierarchy that answers objections in order, and the subscription value stack — so subscribing becomes the obvious choice.
Cart, checkout & offer architectureBundles · Upsells · Pricing presentation
Where margin is won or lost. Bundles, subscribe-and-save positioning and pricing presentation engineered to lift AOV — without training customers to wait for a discount.
Post-purchase & thank-you pageOne-click upsells · Subscription upgrades
Your highest-trust, most-wasted page. We turn the thank-you page into pure-margin revenue with one-click upsells and subscription upgrades — zero extra ad spend.
Returning customer experiencePortals · Retention · LTV
Acquisition is the deposit; retention is the profit. We sharpen the logged-in experience and onsite retention touchpoints to cut churn and compound LTV.
Trusted by a diverse range of brands
Subscription and high-LTV DTC brands built on recurring revenue.
A funnel's worth of pages. Swipe through.
Every stage of the funnel needs its own page — and every page needs a job. Here's a cross-section of what a PMD pod ships: heroes, PDPs, subscription widgets, listicles and advertorials, each built to move one number.
The stack we build, test and scale on.
Tell us about your store. We'll find the profit.
Whether you want a free funnel audit, a landing-page build, or just to see whether we're a fit — send a message or book a call. A real person on the pod replies, not an account manager.
Send your inquiry
Tell us a little about your store and what you're trying to fix. The more context, the sharper our first reply.
Everything your funnel needs, in one place.
A prioritised mix of tests, implementations and site improvements across your entire funnel — read on revenue, not vanity metrics.
Find the leaks in your funnel.
We diagnose revenue loss across every funnel stage using our Say · Click · See method — review mining, funnel analytics and heuristic audits — so nothing gets fixed on a guess.
Rank the opportunities by profit.
Every initiative is scored by impact, confidence and effort — so you get a ranked roadmap, not a wish list. Winners scale, losers teach, the programme compounds.
Ship it — measured in revenue.
Strategy, design, copy and Shopify development under one roof. Tests run to significance and read on revenue per visitor — the only number that matters.