The Full Funnel CRO &
Performance Agency
CRO Obsessed.
Design Led.
AI Powered.
We help Shopify brands turn traffic into profit, through full-funnel CRO, conversion-focused design, and intelligent development.
[our tech stack]
Trusted by cool brands.
our services
Full stack execution
You're spending on traffic, but your funnel isn't converting. We find the leaks, fix the funnel, and scale what works.
Brands that we partnered with
150+
total gmv managed & optimised
$600m+
Research & Strategy
The foundation of everything we do. We dig into your customers, competitors, and funnel data to find what's actually holding back conversions. Real insights that drive real decisions.
Design
Conversion-focused design that sells, not just looks good. Every layout, hierarchy, and visual choice is built to move visitors toward action, while staying true to your brand.
Development
Clean, fast, reliable Shopify funnel builds. No bloated code, no poor solutions. We develop with CRO in mind, because a slow site or broken checkout costs you more than you think.
QA
Nothing ships until it's right. We thoroughly test every page, every flow, every device, so your customers never see the bugs. You launch with confidence.
[case studies]
We do great work
CRO Premium
Shopify development
LPs
CRO Premium
Shopify development
LPs
Strategy & CRO
Shopify development
LPs
Strategy & CRO
Shopify development
LPs
[Services]
Our Full Funnel Services
Full-funnel CRO and Shopify performance tailored to your brand
Most brands don't have a traffic problem, they have a funnel problem. Weak messaging, unclear offers, and friction at every step. More ad spend won't fix it. We find the profit leaks and fix them, so every visitor is worth more.
Monthly deliverables:
CRO Auditing & Strategy
4 Split Tests
1 Landing Page - Copy - Design - Development
Data-Backed Strategy + Test Roadmap
Premium plans available with extra Shopify Development hours & priority on tasks — Full Funnel CRO & Store Management
Full-funnel thinking, not just smaller split tests. Maximise growth by finding the biggest levers for your funnel.
Profit Optimisation Program
Your ads are only as good as the page they land on. A high-converting funnel turns paid traffic into profit, not wasted ad spend.
Customer & competitor research
Direct response copywriting
Conversion-focused design
Data-backed strategy + full funnel approach
Book a call to enquire on full funnels of more than one page...
For brands ready for a full site rebuild, designed to convert from day one, not just look good.
Full Shopify theme build or redesign
Conversion-focused copywriting across key pages
CRO-led site architecture (not just aesthetics)
Homepage, PDPs, collections, landing pages, cart to checkout
Data-backed strategy + Mobile-first UX design +
Strategy → Design → Development, full execution
Most rebuilds fail because they start with design, not strategy. We start with your funnel, messaging, offer clarity, and customer flow — then build a site that actually converts.
Slow dev kills momentum. Bugs kill trust. A reliable Shopify partner means faster launches, cleaner execution, and no bottlenecks holding back your growth.
Dedicated monthly dev hours
CRO-informed implementation
Theme updates & custom elements
Bug fixes & QA
Assigned developer & project manager
[testimonials]
Take it from our
clients
We don’t guess. We uncover leverage.
Customer research, analytics, and qualitative insight to understand:
Why customers buy (and why they don’t)
What’s blocking conversion across the funnel
Where the biggest revenue upside actually lives
This is about truth, not opinions.
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This site is going really well. So kudos to your team. Everyone loves that new addition on the gift packaging, Insane! Definitely increase AOV.
sean leddin
Managing Director
+20%
Conversion rate optimization
6x Revenue
Scaled with no breaks across the store.
We don’t guess. We uncover leverage.
Customer research, analytics, and qualitative insight to understand:
Why customers buy (and why they don’t)
What’s blocking conversion across the funnel
Where the biggest revenue upside actually lives
This is about truth, not opinions.
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Founder - Shield
+20%
Conversion rate
12 Month+ partnership optimising full-funnel CRO on Shopify.
[testimonials]
Take it from our
clients
pM digital way
The system behind every funnel we fix
Profit Optimisation Process
Find the Leaks
You're paying for traffic. But somewhere between the click and the checkout, money is being left on the table.
We dig into your data, your customers, and your funnel to find exactly where:
Why visitors browse but don't buy
Where the drop-off is costing you the most
What your customers actually need to hear before they convert
The gap between what your ads promise and what your site delivers
We don't guess. We use customer research, session data, heatmaps, and post-purchase insight to find the truth.
The result: a clear picture of what's broken and what it's costing you.
Build the Roadmap
Most agencies hand you a list of "ideas to test."
We hand you a plan ranked by revenue impact.
We map your entire funnel, landing pages, collections, PDPs, cart, checkout, and prioritise based on what will move profit fastest:
Highest-impact fixes first
Offer and messaging gaps that are costing you conversions
Quick fundamental tests to build momentum, bigger bets to scale
You'll see the roadmap. You'll understand the why behind every recommendation. No one roadmap fits all.
Strategy before testing. Always.
Execute the Funnel
Strategy is worthless without execution that matches.
We don't hand you a doc and disappear. We build everything, copy, design, development, in-house, under one roof:
Direct response copy written to speak to your avatar
Conversion-focused design that guides visitors toward action
Clean Shopify development, fast and QA'd before anything goes live
No handoffs between five different teams. No "that's not our department." No gaps where things fall through.
One pod, executing on your brand.
Test & Scale
Launch, test, scale.
We validate what works with rigorous A/B testing, full funnel optimisation and real statistical significance, not "it feels like it's working."
Tests designed to learn, not just win
Learnings documented and applied across your funnel
Winning patterns scaled to PDPs, landers, checkout, and beyond
Old way = single unaligned testing
PM Digital way = Optimising the entire funnel
This is how funnels compound, and how growth becomes predictable.
You focus on growing your brand.
Share your business goals and context
Let us know about upcoming promos or launches
Respond on Slack within 24 hours & show up to calls
Approve designs before we go live
We run your CRO programme.
Full funnel audit (ads to checkout to post-purchase)
Voice of Customer research (reviews, surveys, support tickets)
Competitor and market analysis
Analytics deep-dive (GA4, heatmaps, scrollmaps, session recordings)
Persona development and buyer psychology mapping
Strategy & Planning:
Hypothesis creation for every test
Prioritised testing roadmap (monthly/quarterly)
Funnel leak identification and revenue gap analysis
Subscription and LTV strategy
Execution:
Direct response copywriting
Conversion-focused design
Landing page builds
PDP, cart, and checkout optimisation
Development and implementation
QA across devices, browsers, and platforms
Reporting & Iteration:
Test monitoring and statistical analysis
Weekly Slack updates on test status
Monthly reporting with insights and next steps
Documented learnings fed into future tests
Dedicated Team:
CRO Strategist assigned to your account
Designer
Developer
QA Specialist
QUICK LINKS
Contact info
Book a call with our founder to discuss your project.
Book a call
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