Curious Elixirs
Curious Elixirs: +35% conversion rate from one product gallery test
One product gallery test on our CRO & Scale Plan. Conversion rate up 35% at 100% confidence, revenue per visitor up 30%.
Read the case studyTrusted by 200+ leading 7, 8 and 9-figure ecommerce brands.
Why brands choose us
More subscribers means a higher LTV, and more room to spend on ads.
We are the Shopify CRO agency for subscription brands. Our in-house team researches, designs, builds and tests your offers, product pages and checkout, with no handovers.
Every test runs on AB Genius, the Shopify testing app we built, and is judged on subscription take rate and revenue per visitor, not conversion rate alone.
Twenty specialists in houseStrategy, copy, design, development and QA in one team
Meet the agency
Pages that let you spend more.
If the page after the ad doesn't convert, you can't scale the ad. Each page here is matched to the ad that sends people to it, built in your theme and tested.
See all projects
What changed for our clients.
A few of the tests we've run, and what they did to revenue and subscriptions.
Kiko Vitals
Kiko Vitals: +64% subscription sales and +29% total sales
Store-wide Shopify sales on our CRO & Scale Plan, against the four months before. They include Kiko's own marketing too.
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Adegen
Adegen: +32% revenue per visitor from one offer page test
One offer page test on our CRO & Scale Plan, run for 21 days. Revenue per visitor rose from $6.50 to $8.60 at 95% confidence.
Read the case study
8 Sheep Organics
8 Sheep Organics: $1M+ revenue from one education landing page
One education landing page on our CRO & Scale Plan. Their media team ran the traffic, and it has been live for 14+ months.
Read the case study
Ripley Rader
Ripley Rader: +16% revenue per visitor from one collection page test
One collection page test on our CRO & Scale Plan: revenue per visitor $6.50 to $7.50 at 94% confidence. The founder on video: "our website has never converted better in its history of 15 years."
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MyoMaster
MyoMaster: +45% revenue per visitor from one cart test
One cart redesign test on our CRO & Scale Plan. Average order value also rose 34%.
Read the case study
What clients say
Founders say we feel like part of their team.
5.0 from 22 Google reviews
One of the tests was a 50 cents per session increase in profit. We are doing about 400,000 sessions a month, so it was an increase in profit of $200,000 a month, just based on current traffic levels.
More from our clients
Reviews on Google
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5 star on Google
Paddy and the CRO team are truly incredible. We felt really supported throughout, their systems are top notch and we saw our conversion rates improve which was the main goal! excited to continue work with the team in the new year
Kerri-lee TaylorFounder, Kiko Vitals
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5 star on Google
We worked with PM Digital Design for over a year during a huge period of growth for Cadence, and I had a really great experience with the team. Together, we worked through an extensive programme of A/B testing and refreshed pretty much the entire website. They handled everything from design and project management through to execution, which made a big difference with so much happening across the business. There was a huge amount of work delivered throughout our time together, and I really appreciated the effort and care they put into it. I'd happily recommend PM Digital to anyone looking for a team to help develop and improve their e-commerce website.
Matthew MartinCadence
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5 star on Google
We couldn't be happier with the work from Paddy and his team! PM Digital rebuilt our website from the ground up, with new copy and a new design that make our products shine. Their team was a pleasure to work with, and they went above and beyond to ensure that our vision came to life. Communication lines were open throughout the development process, which made it super simple for us to speak back and forth about changes, big or small. Check out the final result at yourroutine.com. Thank you guys so much for a stellar result!
Casey McConvilleRoutine
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5 star on Google
One of the few agencies I've worked with that delivers on what they pitch you at the beginning. Incredibly organized and proactive with clear roadmaps, reporting, and communications. Great experience
Tommy Muller -
5 star on Google
First time working with a CRO agency, and it was a big unlock for us. If you're running Meta ads without conversion optimization, you're probably wasting spend. Paddy and PM Digital are smart, data-driven, and focused on real performance and profitability. They're also very hands-on, great communication, no "behind the curtain" mystery, and they keep you updated on what they're testing and what's working. Highly recommend.
Alleh Lindquist -
★★★★★
He operated as if he were an internal team member, genuinely caring about our results. Thanks to Paddy's efforts, we scaled our business rapidly. The best communication I have experienced from an agency.
Josh NevilleNewport
Services and pricing
The right support for where your brand is today.
Post-click pages, the CRO & Scale Plan, or Shopify builds, dev work and migrations. Book a call with Paddy if you are not sure which.
Talk with Paddy
Book a discovery call
WhatsApp us
Book a call with our founder.
A chat to see where the brand is and what it needs. We'll audit if it's needed, then talk about how we could work together.
Post-click pages
Landers, product pages, advertorials and listicles for paid traffic.
See post-click pagesfrom£4,000 one-offDefined scope, agreed before work begins.
- Focused research and CRO strategy
- One agreed landing page, PDP or funnel project
- Copy, design, development and QA
The CRO & Scale Plan
Your dedicated CRO team, continuously improving the offers, pages and buying experiences that influence revenue and profit.
See the CRO & Scale Plan
£6,000 a monthFlexible monthly priorities based on your biggest opportunities.
- Customer research and testing strategy
- Landing pages, PDPs, offers and subscription optimisation
- Copywriting, design, Shopify development and QA
CRO and creative from £10,000 a month, as an add-on.
Shopify builds, dev work and migrations
Conversion-focused Shopify and Shopify Plus stores, plus development work and migrations, run on our build bots and checked by an engineer.
See builds and migrations
Book a call for a quoteScope and price are agreed on a call, once we have seen the store.
- Shopify and Shopify Plus builds
- Development work on your live store
- Migrations onto Shopify, or onto a new theme
Every programme is built around your priorities, with clear monthly capacity and one accountable team. Prefer WhatsApp? Message us here.
The 90-day guaranteeIf we don't get you a winning test in 90 days, we work the next 30 free until we do. See terms
We test what your customers tell us.
We start by finding out why people don't buy. Then we test the fix.
01
What they say
Surveys, reviews and support tickets tell us what customers want and what puts them off.
“I wasn't sure which option was right for me.”Example: post-purchase survey
“The subscription terms were easy to miss.”Example: support ticket
“Is this actually worth the money?”Example: customer research
02
What they see
We rebuild messaging, offers and pages around what matters to them.
Offer rebuilt around the real objections
03
What they click
We test changes and judge them on revenue, conversion and profit.
+9%Subscription revenue per visitor, Natrava
+45%Revenue per visitor, MyoMaster
97% confidence on the Avantera subscription test.
How a test runs, start to finish
- 01Research
- 02Strategy
- 03Copy & Design
- 04Development & QA
- 05Test
- 06Implement
CRO Brain
Our agency OS, inside PMD Cortex AI. Every result feeds it, so the next test starts smarter.
Our agency OS, inside PMD Cortex AI.
What shapes every test we run
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We test the offer, not the button colour
Most CRO tests small tweaks on one page. We start with the offer and the copy, from bundles and subscribe and save to presell pages for cold Meta traffic, because that is usually where the biggest wins come from.
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Judged on take rate, not conversion rate
A subscriber is worth more than a one-off buyer, so we measure every change on the subscribers it brings in, not on conversion rate alone.
90% to 97%Avantera's share of subscription orders after one offer test, at 97% confidence.
Read the Avantera case study -
PMD Cortex AI takes on the legwork
Our engineers manage a set of AI bots for research, copy, design, build, QA and test setup, so more of our time goes on testing. An engineer signs off everything before it reaches your store, and every result goes back into the CRO Brain.
Twenty specialists in house.
Your pod does the work, and the whole team backs it. Plus you, in a dedicated Slack channel with all of them.
- You talk to the people doing the work
- No account manager relay, no handoffs
- The people who plan the work build it
“One of the tests was a 50 cents per session increase in profit. We are doing about 400,000 sessions a month, so it was an increase in profit of $200,000 a month, just based on current traffic levels.”
I hand-picked this team, and I stay close to every account we take on. I also host the Funnel First podcast and have spoken at DTC Growth Summit in New York and Miami. Book an audit and you'll meet the people who'd do the work.
Paddy McLarnon, Founder
The tools we build and test on.
Shopify Partner
We build natively on Shopify and Shopify Plus.
Native Shopify & Shopify Plus development. We work in your theme, without a page-builder that slows the store down.
Our app, on the Shopify App Store
We built our own Shopify testing app, AB Genius.
Price, theme, template and checkout tests inside your Shopify store, reported on revenue and profit. Our pods use it on client stores.
View on the Shopify App Store
Our app, on the Shopify App Store
We built our own Shopify testing app, AB Genius.
Price, theme, template and checkout tests inside your Shopify store, reported on revenue and profit. Our pods use it on client stores.
View on the Shopify App Store
Partners we build subscriptions on
Tech partners
Before you book a call, you'll want to know this.
The questions founders ask us most.
We already have an agency. Why would we switch?
Your pod does the research, design, build and QA in house, on our own testing app. We're measured on revenue per visitor and subscription take rate, and you talk to the people doing the work.
Do you work with subscription brands?
Yes, subscription brands are our focus. We build on Recharge, Skio, Loop and Appstle, and we're official partners of Recharge, Skio and Loop. We test the offer, the subscribe and save widget and the checkout, and judge each test on subscription take rate as well as revenue per visitor.
What if something breaks on our live store?
It's the first thing we design against. A separate QA specialist checks every change on real phones and browsers and confirms your tracking still fires. If something slips through, we roll it back and tell you.
Will the pages actually look like our brand?
Yes. A dedicated designer works from your brand guidelines, so pages look like you. You approve every design, and nothing changes on your store without your sign-off.
We've been burned by agencies that leave the build to someone else. How do you actually work and test?
Design, build and QA sit inside your pod. The same team researches the change, designs it, builds it in your theme and checks it on real phones and browsers before it goes live.
What if you don't get us results?
We guarantee a winning test. If we don't deliver one in 90 days, we work the next 30 days free. We can't promise a revenue figure, but we keep testing at our cost until something wins. See the terms of service for the full conditions.
Can we see what you'd do before we commit?
Yes. Book a call with Paddy, our founder. It's a chat to see where the brand is and what it needs. We'll audit if it's needed, then talk about how we could work together. We also run one-off CRO tests as a taster.
What does it cost?
£6,000 a month for the programme. That covers a full pod (CRO specialist, designer, developer and QA) working on your funnel every day. A call with Paddy, our founder, comes first, so you see the plan before you spend.
We already have a designer or developer. Where do we fit?
We slot in around them. Your team can stay in the work while we handle testing and strategy, or we take the whole build off your plate. You can change it as you go.
Book a call with Paddy, our founder
A chat to see where the brand is and what it needs. We'll audit if it's needed, then talk about how we could work together.
Book a discovery call WhatsApp us
Why us
Why subscription brands choose PM Digital.
Here's where we work differently from most agencies, and what you get because of it.
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70%
subscription take rate
Revenue up nearly 390% over 12 months
Judged on subscribers, not clicks
- Most agenciesReport conversion rate and call it a win.
- PM DigitalWe judge every test on subscription take rate and revenue per visitor. Cadence reached a 70% take rate with us.
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Twenty specialists in house
One in-house pod, no handovers
- Most agenciesPlan in one place, then hand design and build to someone else.
- PM DigitalA strategist, designer, Shopify developer and QA on your account, the same people every sprint.
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On the Shopify App Store
We built our own testing app
- Most agenciesTest what a third-party tool lets them test.
- PM DigitalAB Genius runs price, theme, template and checkout tests inside your Shopify store.
