The full-funnel CRO & Shopify agency
Turning cold traffic into post-click profit.
You have spent years testing the ad. We optimise everything after the click, landing pages, PDPs, offers and checkout, and measure it in revenue per visitor, not vanity conversion rate.
$600M+ GMV optimised
150+ DTC brands
55% Test win rate
Certified Shopify Partner
Built, and battle-tested, on Shopify
Brands we've built for
Client results
All case studies →
See the work, and the numbers.
Real stores, real tests, real revenue. Watch how we rebuilt the funnel and what it moved.
Through landing page builds 15% Increase in CVR & Reduction in CAC
Maelove - Full Funnel CRO Partner
Read the case study →
CRO & Split Testing 100k Day - £1M+ generated through
Myomaster - Full Funnel CRO Partner
Read the case study →
The pages we design across the funnel.
From product pages and PDP imagery to advertorials, quiz funnels and checkout. Pick a category and scroll the builds.
See all projects
Product Pages
Product Pages
Product Pages
Product Pages
Product Pages
Sales Pages
Sales Pages
Sales Pages
Sales Pages
Sales Pages
Advertorials
Advertorials
Advertorials
Advertorials
Advertorials
Listicles
Listicles
Listicles
Listicles
Listicles
Quiz Funnels
Quiz Funnels
Quiz Funnels
Quiz Funnels
Quiz Funnels
Cart & Checkout
Cart & Checkout
Cart & Checkout
Cart & Checkout
Cart & Checkout
Product Images
Product Images
Product Images
Product Images
Product Images
How we work
A pod on your account. A funnel built for the traffic you actually buy.
Every account gets a dedicated CRO specialist, designer, developer and QA. One team, one roadmap, one number we are all accountable to: revenue per visitor.
Research the avatar
Reviews, surveys, winning ads and customer-service transcripts mined for desire, objections and the awareness stage your traffic arrives at.
Architect the cold-traffic funnel
Ad → presell → PDP. Advertorials, listicles, education pages and offers matched to sophistication stage, so the ad only has to sell the click.
Design, build, QA, test
Shopify-native builds in your theme, QA across devices and browsers, then A/B tested with a hypothesis and a revenue-per-visitor read-out.
Scale what wins
Winners roll sitewide: PDP, cart, checkout, subscription and BFCM offer architecture, and the roadmap compounds month on month.
The work, made visible.
01 / Research
Make the customer visible
Customer signals
“I wasn’t sure which option was right for me.”
“The subscription terms were easy to miss.”
Reviews / surveys / sessions
Opportunity note
Clarify the offer before the buy box.
Hypothesis
Test against RPV and subscription take rate.
Use real verbatims and link every insight to its source.
02 / Design + build
Design becomes a live store
Figma / product page
Shopify / live theme
{% section 'product' %}
<h1>{{ product.title }}</h1>
{{ product.price }}
{% render 'buy-box' %}
Built in your theme. QA checked.
Pair a real Figma frame with the Shopify page it becomes.
03 / QA
Quality is part of delivery
QA / issue log
Image crop at 390px
Variant price display
Subscription selection
iOS / Android / desktop
Release gate
Check before shipping.
Show the system, the device coverage and the human sign-off.
04 / Measure
Follow the money through the funnel
Customer journeyAdPagePDPRepeat
Test readout
Revenue per visitor
Contribution margin
Subscription take rate
Ship / learn / iterate
Use verified test results and show the guardrails beside the win.
Technology partners
The stack we build, test and scale on.
Shopify Partner
Built, and battle-tested, on Shopify.
Native Shopify & Shopify Plus development. No page-builder lock-in, no performance tax.
Our app, on the Shopify App Store
AB Genius, the A/B testing app we built.
We built AB Genius, a Shopify-native A/B testing app: checkout-safe price testing, theme and template tests, and profit-first analytics, RPV, AOV and profit per order. No code, no flicker, built by CRO operators who run tests every day.
View on the Shopify App Store
Our app, on the Shopify App Store
AB Genius, the A/B testing app we built.
We built AB Genius, a Shopify-native A/B testing app: checkout-safe price testing, theme and template tests, and profit-first analytics, RPV, AOV and profit per order. No code, no flicker, built by CRO operators who run tests every day.
View on the Shopify App Store
Tech partners
The compound effect
What happens when more of your acquisition system works together.
55%+
Tests beating control*
+40%
Revenue per visitor
-15%
Customer acquisition cost
+15%
Faster test launches
*Win rate across recent CRO tests. Figures are indicative of programme outcomes, we report against your own baseline, not a guarantee.
One pod, from research to revenue.
CRO strategyCopy & offersUX / designLanding pagesShopify developmentQA & testing
We work on the whole post-click system rather than handing strategy, design and development between separate teams, so tests ship faster, landing pages launch while the angle still matters, and you get a clearer view of how creative, offer, site experience and retention affect the economics of acquisition.
Research-led testingLanding pagesShopify developmentWeekly reporting
What the pod actually improves
01
Make paid traffic worth more
Improve the economics after the click so acquisition has more room to scale before CAC becomes unprofitable.
02
Turn winning ads into funnels
Take proven creative angles into dedicated landing pages, then feed the winners back into creative.
03
Increase order value & profit
Test bundles, offers, subscriptions, thresholds and merchandising alongside conversion.
04
Ship tests faster
CRO, design, Shopify development and QA inside the same pod, less waiting on handoffs.
05
Improve storefront performance
Reduce unnecessary app weight, technical friction and slow page experiences.
06
Learn faster
Every test feeds the next hypothesis across CRO, creative, offers and retention.
Prefer email? paddy@pmdigitaldesign.com
What our clients say about our work
5.0 on Google · 21 reviews
Meta ad creatives
Ad creatives service →
Meta creative that stops the scroll.
Static, video, UGC and high-production creative built from real customer language, then fed straight into the landing pages that catch the click.
Static
StaticVideo
VideoUGC
UGCHigh production
High productionStatic
StaticUGC
UGC
Funnel-First podcast
The Funnel-First podcast.
Paddy and guests on what actually moves revenue after the click: offers, funnels, subscriptions, creative and the tests behind the numbers. Plain English, no fluff.
Your client portal
Everything your funnel needs, in one place.
A prioritised mix of tests, implementations and site improvements across your entire funnel, read on revenue, not vanity metrics. Every result, roadmap and file lives in your portal.
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Data-led on every resultRead on revenue per visitor and profit, not vanity conversion rate.
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A prioritised roadmapEvery test scored by impact, confidence and effort, so you get a ranked plan.
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Your per-brand CRO BrainEvery test, insight and winning angle compounds, so month six beats month one.
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Reporting, files and access in one placeResults, store access, important files and a dedicated Slack channel, together.
get in touch
Tell us about your store. We'll find the profit.
Whether you want a free funnel audit, a landing-page build, or just to see whether we're a fit, send a message or book a call. A real person on the pod replies, not an account manager.
Send a message
Tell us a little about your store and what you're trying to fix. The more context, the sharper our first reply.