How much does a Shopify CRO agency cost?

Pricing usually depends on traffic volume, funnel complexity and scope of work, and is typically a monthly retainer. At PM Digital Design, scope is matched to the brand's revenue and testing capacity, so the programme fits the size of the opportunity.

What makes PM Digital Design different?

We optimise for profit and revenue per visitor, not vanity conversion rate, and run strategy, copy, design, development and QA under one roof. Our full-funnel approach has generated over £50M for DTC brands, with improvements that compound instead of cancelling out.

The full-funnel CRO & Shopify agency

Shopify CRO Agency

Q: What does a Shopify CRO agency actually do?

It audits the full post-click funnel, landing page, product page, cart, checkout and post-purchase, forms test hypotheses from data and customer research, then designs, builds and QAs experiments in Shopify, measuring the impact on revenue rather than conversion rate alone.

Q: How long does CRO take to show results?

A/B tests need enough traffic and time to reach statistical significance, often two to four weeks per test, sometimes longer for lower-traffic pages. Meaningful funnel improvement typically compounds over a testing programme rather than from a single test.

Q: Do you work with Shopify Plus?

Yes. PM Digital Design is a Shopify Partner and works across Shopify and Shopify Plus, including checkout extensibility for Plus brands, so testing and development extend all the way through the checkout.

We design, build and test everything after the click, presell, product page, offer and checkout, for subscription DTC brands doing $10m and up. You get a pod, a roadmap, and one number to judge us on: revenue per visitor.

Get your funnel audit See the work →

Free. No pitch deck. You keep the findings either way.

+0%RPV for Cadence, on the same traffic

$0M+GMV optimised

0+DTC brands

Certified Shopify PartnerBuilt and battle-tested on Shopify

01 / The plateau

Creative testing stopped working. The click didn't get cheaper.

Once the ad is doing its job, the only levers left are after the click: the page that sells the idea, the product page that closes it, the offer that sets the margin, and the checkout that loses a share of both.

Most brands spend nine tenths of their budget in front of the click. The profit is behind it.

In front of the clickThe clickBehind the click

Where the optimisation budget goes

9/10in front

1/10

Where the profit is

a sliver

most of the profit

02 / One team. A funnel built to win.

A pod on your account. A funnel built for the traffic you actually buy.

Every account gets a CRO specialist, a designer, a developer and a QA. Same four people, every sprint.

Research the avatar

Reviews, surveys, support transcripts and your winning ads, read for desire, objection and the awareness stage your traffic arrives at. We start where your customer already is.

Research

Architect the funnel

Ad, presell, product page. Each page matched to awareness and sophistication stage so the ad only has to sell the click.

Architect the funnel

Design, build, QA, test

Shopify-native builds in your own theme, QA'd across browsers and devices, then tested with a written hypothesis and one metric.

Design, build, QA, test

Measure and learn

Roughly half our tests win. The losers are cheap, because we ship in your theme and kill them in a week. The winners tell us what your customer believes.

Measure and learn

Scale what wins

Winners roll sitewide: product page, cart, checkout, subscription, and the BFCM offer architecture. The roadmap compounds.

Scale what wins

The whole funnel

Everything in the funnel is a system.

We don't optimise one page. We optimise the whole system, so every stage makes the next one worth more.

Adthe click

Presellthe story

PDPthe close

Offerthe margin

Cartthe save

Checkoutthe finish

Subscriptionthe repeat

03 / Real stories. Real stores.

From good to built for what's next.

CadenceSubscriptions

The ceiling: strong ads, but subscription take-rate had flatlined at checkout.

What we built: a subscribe-at-checkout flow that let customers choose the plan themselves.

+26.6% RPV~70% take-rate

Same audience. Different outcome. →

Rory's Travel ClubMigration

The ceiling: a platform holding back growth and a funnel that leaked.

What we built: a Shopify migration and custom theme rebuild, funnel-first.

+650% sales

Read the case study →

04 / Our own tooling

We built the testing app because the others taxed the page.

AB Genius runs A/B tests inside your Shopify theme. No flicker, no third-party script slowing the page it's trying to improve, and no waiting on a developer to launch a variant. Theme sections, prices and offers, reported in revenue per visitor.

See how AB Genius works Book a walkthrough →

Checkout price testLive

Hero angle · A vs B+12.4% RPV

Bundle offer+8.1% AOV

Subscribe-at-checkoutWinner

The old way vs the PM Digital way

Most agencies

Single, unaligned tests
Optimise for conversion rate alone
Button-colour experiments
Handoffs between three agencies

PM Digital

Optimise the entire funnel
Revenue per visitor & contribution margin
Structural offer & checkout wins
Strategy, design, dev & QA in one pod

Free for DTC brands doing $10m+

The funnel audit.

We take your store apart the way we would on day one of a retainer: presell, product page, offer, cart, checkout. You get the three tests we'd run first, what we think each is worth in revenue per visitor, and why. You keep the findings whether or not we ever work together.

Questions, answered

Frequently asked questions

What is a Shopify CRO agency?

A Shopify CRO agency increases the revenue a store earns from its existing traffic. Instead of spending more on ads, it analyses where visitors drop off, runs A/B tests, and rebuilds pages, cart and checkout to lift conversion, average order value and revenue per visitor. At PM Digital, we do this full-funnel for subscription DTC brands doing $10m and up.

What does full-funnel CRO actually cover?

Everything after the click: the presell or advertorial, the product page, the offer and pricing, the cart and the checkout, plus post-purchase and subscription. We form test hypotheses from data and customer research, then design, build and QA experiments in your Shopify theme.

What happens to the tests that lose?

Roughly half our tests win. The losers are cheap, because we ship them in your theme and kill them in a week. Either way you learn what your customer believes, and that compounds.

How long does CRO take to show results?

Individual A/B tests need enough traffic and time to reach significance, often two to four weeks. Real gains come from a continuous programme that compounds over months, not a single test.

Do you work with Shopify Plus?

Yes. We work across Shopify and Shopify Plus, including checkout extensibility and custom development for Plus brands.

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