P
Paddy McLarnon
Founder & CEO
Northern Ireland
No ego, amigo
The agency
Founded in Ireland. Obsessed with post-click profit.
PM Digital was founded in 2022 by Paddy McLarnon with one conviction: most brands do not have a traffic problem, they have a funnel problem. So we built an agency around fixing it.
Strategy, direct-response copy, design, Shopify development and QA under one roof, measured on revenue per visitor.
One pod per account
Different specialists. One growth team.
CRO Strategist
Owns your roadmap, research, hypotheses and readouts.
Designer
Mobile-first UI, landing pages and test variants.
Shopify Developer
Native builds and clean implementations in your theme.
Quality Assurance
Every device, every browser, before anything ships.
Plus you, in a dedicated Slack channel with all of them. No account manager relay, no handoffs.
The team
The faces behind the funnels.
Specialists in their craft, one team on your account. Add your crew in the customiser, each with a photo, role and location.
C
CRO Strategist
Owns your roadmap
Remote
Say, click, seeC
Copywriter
Copy & positioning
Remote
Words that sellU
UX Designer
Mobile-first design
Remote
Pixels with a pointS
Shopify Developer
Native builds
Remote
Ships cleanQ
Quality Assurance
Every device
Remote
Nothing broken
Life at PM Digital
No ego, amigo. All craic.
We are a remote team that actually likes each other. Craic calls every Friday, in-house game nights, and a culture of ownership, no politics, no handoffs, no ego. Just people who want to build the best CRO team in the world.
Add a team photo
Every Friday
Craic calls
The whole team, no agenda, just people. It is where half the best ideas actually start.
Downtime
In-house game nights
We play together, not just work together. Remote does not have to mean disconnected.
Add a team photo
The standard
Ownership over everything
If it is yours, you drive it. No hiding behind a handoff, no waiting to be told.
The mission
The best CRO team in the world
Great specialists, given the systems and autonomy to do the best work of their careers.
Meet the founder
Paddy McLarnon
Founder & CEO
Paddy started PM Digital in 2022 and stays close to the strategy: client funnel audits, CRO methodology, and the systems the team runs on. But the agency was never built around one person, it was built to make specialists exceptional together.
"The problem isn't your media buyer. It's what happens after the click."Paddy McLarnon, Founder & CEOPaddy on LinkedIn →
Work with us
Built for brands that care about the whole funnel.
Tell us where the business is today, what you are trying to improve and what is getting in the way. We will show you where we would start.
Free 30-minute call with Paddy. No deck. No obligation.