Built in Northern Ireland. Obsessed with post-click profit.
PM Digital was founded in 2022 by Paddy McLarnon with one conviction: most brands don't have a traffic problem — they have a funnel problem. We built an agency around fixing it: strategy, direct response copy, design, Shopify development and QA under one roof, measured on revenue per visitor.
CRO Strategist
OWNS YOUR ROADMAP · SAY·CLICK·SEE · READOUTS
Designer
MOBILE-FIRST UI/UX · TEST VARIANTS · LP DESIGN
Shopify Developer
NATIVE BUILDS · CLEAN IMPLEMENTATIONS
Quality Assurance
EVERY DEVICE · BEFORE ANYTHING SHIPS
+ you, in a dedicated Slack channel with all of them. No account-manager relay.
The industry optimises the wrong number.
We watched brands scale ad spend while agencies celebrated conversion-rate lifts that quietly destroyed margin. Discounts dressed up as wins. Reports instead of shipped work. Three vendors pointing at each other while nothing changed on the store.
So we built the opposite: one team, the whole funnel, measured in profit.
Evidence over opinions
Say · Click · See before any redesign. If we can't point to the evidence, we don't ship the change.
Profit, not vanity
Revenue per visitor and contribution margin. A CVR lift that hurts margin is a loss, and we call it one.
Honest readouts
One hypothesis per test, run to significance. Losers get reported as loudly as winners — that's how the programme learns.
We ship it
Strategy, copy, design, development and QA in-house. Recommendations are worthless until they're live on the store.
Plain English
A founder should understand every sentence we write. If it needs jargon to sound impressive, it isn't.
The pod model.
Most agencies are a shared queue behind an account manager. We run pods: a dedicated strategist, designer and developer per account, working a deliberately small roster of brands — so your funnel gets senior attention, not leftover hours.
Dedicated, not shared
Your pod knows your funnel, your customers and your numbers — because they're in them every week, not rotating between twenty accounts.
Direct access
You talk to the people doing the work in your Slack channel. Questions answered by the strategist who owns the answer, not relayed through layers.
Every discipline in the room
Copy, design and dev sit in one pod, so a test goes from hypothesis to live without a single agency handoff — and results actually ship.
across 150+ brands.
Subscription and high-LTV DTC brands — supplements, wellness, beauty and consumables — on Shopify and Shopify Plus. We even built our own testing app, AB Genius, from running client tests every day.
Paddy McLarnon. Founder & CEO.
Paddy founded PM Digital in 2022 and still runs every funnel audit himself. He built the agency's methodology — Funnel First, Say · Click · See, the Profit Optimisation Process — and led the team that built AB Genius, our Shopify-native testing app.
His rule for the whole agency: evidence over adjectives. If we can't show you the mechanism behind a number, we don't use the number.
◉ Northern Ireland, Northern Ireland · works with 7–9 figure DTC brands
Meet your pod on a 30-minute call.
Book a free funnel audit with Paddy. If we're a fit, you'll know exactly who's working on your store and what they'll ship first.
Get your free funnel audit →◉ DTC brands on Shopify only