GUIDE
What is Shopify CRO?
The definition, the process, and how a Shopify CRO agency lifts revenue per visitor.
learn · shopify cro
CRO Learning Hub.
Frameworks, teardowns and data on full-funnel Shopify CRO — how to earn more revenue from the traffic you already pay for. Everything here ties back to revenue per visitor and profit, not vanity conversion rate.
GUIDES · TEARDOWNS · PROOF
CONTENTS · CRO LEARNING HUB
01
Start here
02
Testing & experimentation
03
Proof it works
04
Our services
start here
Start here
The core explainers and the framework we work from — read these first.
FAQ
Shopify CRO FAQ
36 straight answers on cost, timelines, Shopify Plus and how we work.
FRAMEWORK
CRO audit framework
How to find where your funnel leaks, step by step.
testing & experimentation
Testing & experimentation
How to run tests that answer the only question that matters — did it grow profit?
GUIDE
How long should you run an A/B test?
A complete guide to determining test lengths and calling winners honestly.
INDEX
All CRO & profit articles
The full blog cluster — frameworks, teardowns and case studies in one place.
proof it works
Proof it works
Real results from real stores — the numbers, not the narrative.
CASE STUDY★ RESULT
£25,535 from one cart-threshold test
How strategic cart thresholds drove £25,535 additional monthly revenue with one CRO split test.
CASE STUDY★ RESULT
Rory’s Travel Club — 650% growth
How Rory’s Travel Club grew 650% after a Shopify migration and custom theme.
our services
Our services
Want it done for you? Here’s how we can help.
SERVICE
Shopify CRO agency
Full-funnel conversion rate optimisation for Shopify and Shopify Plus stores.
SERVICE
Shopify development
Custom Shopify theme and store development, built to convert.
SERVICE
Shopify landing pages
High-converting cold-traffic landing pages matched to your live ad angles.
before you dig in
Questions, answered.
What is CRO, in one line?
Conversion rate optimisation is earning more revenue from the traffic you already pay for — measured in revenue per visitor and profit, not vanity conversion rate.
Where should I start?
Read What is Shopify CRO? and the CRO audit framework first, then browse the case studies to see the approach applied to real stores.
Do I need to be on Shopify?
Our pod, processes and testing app are built to run natively on Shopify and Shopify Plus, so that’s where we work best.
next stepBook a 30-min call with Paddy
Want this applied to your store?
Book a 30-min call and we’ll show you the highest-impact fixes, ranked by revenue.
Or… email me directly → paddy@pmdigitaldesign.com