Illustration
A CRO revenue calculator. See what a lift in revenue per visitor could be worth.
Enter your current monthly revenue and an illustrative lift. The number you get is a sketch, not a forecast, and not a guarantee.
An illustration of what a lift in revenue per visitor could mean for monthly revenue.
The problem
A calculator cannot run the test for you.
The useful work is still the research, the build and the test, judged on revenue per visitor. Use this page to get a sense of scale, then book a call if you want the programme behind it.
How we work
Built for what happens after the click.
Most brands don't need more traffic. They need the traffic they already pay for to convert.
-
After the click
Once the ad is working, the levers left are after the click: the presell, the product page, the offer and the checkout.
-
People-managed CRO
One team. No handovers. The people who plan the work build it, on the CRO & Scale Plan.
-
Driven by the data
Research is stored in the brand's CRO Brain. Builds are supported by PMD Cortex AI and checked by an engineer.
-
A programme, not one lucky win
Winners roll out sitewide, from product page to checkout. The result goes back into research, so the next test starts smarter.
How we work
How we would actually find the lift.
-
01
Research
We start with the customer: reviews, support tickets, ads and store data, then store what we learn in the brand's CRO Brain.
PMD Cortex AI · CRO Brain -
02
Plan the tests
The roadmap is built around revenue per visitor and the offer, not vanity conversion rate alone.
-
03
Design and build
Pages and tests are designed, built in your theme and checked by an engineer. PMD Cortex AI supports the work. The team stays responsible for delivery.
PMD Cortex AI · CRO Brain
Shopify A/B testing
The 16% option comes from a real test, read honestly.
On a Shopify store, a 50/50 cart drawer test saw revenue per visitor rise 16%, from $2.01 to $2.33. The app called that directional, and recommended shipping and measuring again. It is not a target for every store.
The store name has been removed. This is not a PM Digital client case study.
Starting free. Pro CRO from $49 a month.
The founder and the team
Paddy McLarnon, founder, and the team that does the work.
Paddy McLarnon founded PM Digital and has been a name in CRO for the last four years. He takes the first call with every brand himself, and stays close to the strategy. He has spoken at DTC Growth Summit in Miami and New York, and hosts the Funnel First podcast.
Meet the agency
Our team
The in-house team behind the work.
Your pod does the work, and the whole team backs it. Plus you, in a dedicated Slack channel with all of them.
Illustration
If revenue per visitor rose, what would that mean for the month?
Use 5%, 10%, or the 16% lift from the anonymised cart drawer example. This is not a prediction for your store.
Illustrative extra monthly revenue, if that lift held on the same traffic:
This is an illustration, not a forecast. It assumes the same monthly revenue and traffic, and a lift of that size. Real tests vary, and we only ship a change when the data supports it.
FAQs
Frequently asked questions
Is this a forecast?
No. It is an illustration. It assumes the same monthly revenue and traffic, and a lift of the size you choose. Real tests vary.
Why revenue per visitor?
A conversion lift can hide a drop in average order value. Revenue per visitor keeps both in view.
Where does the 16% figure come from?
It is one option, taken from a directional cart drawer test example in our testing app, not a promise for your store.
Work with us
Want the test, not only the illustration?
Book a discovery call. We will look at your pages and tell you what we would test first.
Work with PM Digital.
Book a call with Paddy, our founder. It's a chat to see where the brand is and what it needs. We'll do an audit only if it's needed.
- CRO sprint £4,000 one-off
- The CRO & Scale Plan £6,000 / month
- CRO and creative From £10,000 / month
The 90-day guaranteeIf we don't get you a winning test in 90 days, we work the next 30 free until we do.See terms