The work
Six areas of the journey, worked as one system.
01 · Product pages · payment & shipping
Make the buying decision easier.
For a high-ticket product, customers need to understand exactly what they are getting before committing. We worked on MyoMaster's product pages to bring the most important information closer to the buying decision: benefit-led descriptions, delivery and assembly detail, payment options near add to cart, comparison imagery, bundle selection and trust signals, guarantees and reviews.
+13.5%
Revenue per visitor
On a £1,000+ product, how do I pay and when does it arrive are part of the offer. Put them where the decision is made.
MyoSauna Infrared · mobile PDP
02 · Offers & bundles · Rebuy & bundle builder
Sell the complete recovery setup.
MyoMaster sells products that naturally work together: an ice bath with a chiller, a sauna with cold therapy, accessories that make the setup easier to use and maintain. We made those combinations easier to discover and buy, with Rebuy bundle integrations, bundle offers on PDPs, dedicated bundle pages and a custom bundle-builder, so customers could explore ice baths, chillers, saunas and accessories with pricing and savings clear throughout the journey.
The second product is easiest to sell while the first one is being decided. Bundles belong on the PDP, not just in a collection.
Bundle merchandising · Sale LP 2.0
03 · Cart & checkout · the strongest test
Remove the last reasons to hesitate.
The cart is where the final cost, delivery arrangements and purchase commitment become real. We focused on making that information easier to understand before checkout, with clearer product cards, product-specific delivery messaging and greater visibility of savings.
+45.4%
Revenue per visitor
+33.8%
Average order value
+1.86%
Checkout begin rate
£89,442
Projected monthly revenue uplift
On a four-figure basket, the cart is a second product page. Delivery, assembly and the saving need to be as clear there as they are on the PDP.
The £89,442 figure is the programme dashboard's projected monthly uplift for this February 2026 experiment, rather than verified ongoing incremental monthly revenue.
04 · Landing pages · paid social
Give paid traffic a better place to land.
Different customers arrive with different reasons to buy: recovery after training, a sauna for the home, a better daily routine or a complete hot-and-cold setup. We designed dedicated landing-page experiences to match those motivations: promotional sale pages, review-led concepts, product and bundle comparison sections, seasonal campaign funnels and persona-led sauna pages. The goal was to carry the message that earned the click into a page that helped customers make the next decision.
Gifting landing page · persona-led recovery gifts
05 · Product imagery & positioning
Show the product. Explain the value.
A product image needs to do more than show what something looks like. For MyoMaster, we worked on imagery that explained features, benefits, dimensions, setup and everyday use: exploded product visuals, annotated feature images, lifestyle photography and product-specific trust messaging, so customers understood what the product did and how it would fit into their routine before they reached the description.
Product imagery system · exploded views, lifestyle, reviews and trust
06 · Black Friday & Cyber Monday
Make the whole website sell the same offer.
Black Friday is when every weakness in a website becomes more expensive. With MyoMaster preparing for its biggest sales period, we worked across the Shopify theme, offers and buying journey, so customers could find the right products, understand the savings and buy with confidence: homepage promotional messaging, Black Friday landing pages, pricing and savings displays, bundle merchandising, cart offers and upsells, delivery and assembly promotions, and Shopify development and QA.
The biggest day of the year should run on a website built for it, not a homepage banner. Keep the offer clear and consistent wherever a customer lands.
Black Friday homepage · mobile
