For DTC Brands Spending $50K+/Mo on Paid Media
Your Ads Are Working.
Your Funnel Isn't.
Watch the breakdown of how we've generated $100M+ in incremental revenue for DTC brands, by fixing what happens after the click. Not more creatives. Not bigger budgets. Better funnels.
This is for you if:
You're spending $50K–$500K+/mo on paid media and ROAS is declining.
You've tested dozens of creatives but never tested a single landing page.
Every ad — cold, warm, retargeting — sends traffic to the same product page.
Your CVR on cold traffic is under 2% and you keep blaming the media buyer.
You're stuck at the same budget because every time you scale, CAC rises and margins disappear.
You've hired a CRO agency before and all they did was test button colours.
The
ResultsSpeak for Themselves
Full-funnel CRO partner. Tested offer architecture and subscription positioning. Single offer test generated $17K/mo projected uplift in 12 days.
Full-funnel optimisation over 120 days. Persona-driven landing pages, offer testing, front & backend Shopify work. Replaced reactive dev with strategic CRO.
Rebuilt post-click experience with persona-driven pages and offer testing. Improved funnel economics gave the brand confidence to push spend significantly.
Built a complete landing page system, advertorials, listicles, and persona-driven pages across multiple products and audience segments. Each page matched to specific ad angles and customer avatars.
Most Brands Get Stuck After Level 1
There are three levels to scaling a DTC brand profitably. Almost every brand nails the first. Very few ever reach the third — and that's where the real money is.
Hooks, formats, thumbnails, editors, UGC vs. studio. If you're spending $50K+/mo, you've probably figured this out. Your creative team or agency is already doing this well.
What Our Clients Actually Say
Great freaking work bro! Can't tell you how excited I am and grateful I am to you and your team! Truly! I'm looking forward to sharing in the massive success with you!
Here's How to Get Started
Even if we never work together, you'll leave that call knowing more about your post-click experience than most brands ever figure out on their own.
Fill Out the Short Form Below
Takes about 2 minutes. A few questions about your brand, your traffic, and your current setup so we can see if you're a fit.
Book Your 30-Minute Profit Audit
If you qualify, you'll book a call directly with Paddy, the founder. Not a sales rep. Not an account manager. The person who built the system and personally works with every brand.
Walk Away Knowing Exactly Where Revenue Is Leaking
Paddy will personally go through your funnel and show you where cold traffic drops off, which personas aren't converting, what offers haven't been tested, and what it could be worth to your bottom line.
If We Don't Increase Your Revenue Per Visitor Within 90 Days, You Don't Pay.
We can offer this because the Profit-Led Growth Model works. $100M+ in results across our portfolio. And we don't take on brands we can't help.
Who You're Actually Talking To
Paddy McLarnon PM Digital — Profit-Led Growth for DTC Brands
I started PM Digital because I kept seeing the same problem: DTC brands spending heavily on ads, but leaving serious money on the table because their funnel was broken. Not broken in an obvious way — broken in the kind of way that only shows up when you look at revenue per visitor, not just ROAS.
Since then, we've worked across 7, 8, and 9-figure brands — supplement, fashion, beauty, wellness, subscription — and generated $100M+ in incremental revenue for our clients. This audit is how I identify which lever moves the needle fastest for your brand.
Questions Before You Book?
Here's everything you need to know.
Is the audit actually free?
Yes — 100%, no strings. You fill out the form, we do the research, and you get a genuine profit audit specific to your brand. We only take on a handful of these per month and we only work with brands we know we can move the needle for. If there's not a clear fit, we'll tell you.
How is this different from normal CRO agencies?
Most CRO agencies chase conversion rate — button colours, headline tests, small iterative gains. We focus on Revenue Per Visitor and Profit Per Session. That means we look at your entire funnel: ad creative, landing page, checkout, post-purchase, retention — wherever the real money is being left on the table. We call this the Profit-Led Growth Model.
What brands do you typically work with?
We specialise in 7, 8, and 9-figure DTC brands across supplement, fashion, beauty, wellness, and subscription categories. If you're spending on ads and have a Shopify store, we can almost certainly find significant upside for you. Past clients include Furocity by Tyson Fury, Prestige Titles, PonyJet, Revival Shots, and Mystery Shirt in a Box.
What happens after I submit the form?
We'll review your application and, if it's a good fit, book a call to walk through your specific numbers. On that call, Paddy will show you exactly where your funnel is leaking revenue and what we'd do to fix it — with real data, not a generic deck. No pressure, no pitch, just clarity on your biggest opportunity.
We've already tried CRO before — why would this be different?
Most CRO work doesn't move the needle because it optimises the wrong metric. If your previous agency was chasing conversion rate in isolation, they were likely ignoring Average Order Value, LTV, and post-purchase revenue — which is where the compounding gains are. Our approach is built around profit, not vanity metrics. That's why our guarantee is tied to Revenue Per Visitor, not just conversion rate.
How long before we see results?
Most clients see measurable impact within the first 30–60 days of implementation. Our guarantee is 90 days — because we want to be confident we've moved the needle, not just launched a test. The exact timeline depends on your traffic volume and how quickly we can get tests live on your store.
Still have questions? Book the audit and ask us directly.
$100M+ in Incremental Revenue Generated for DTC Brands
Supplement • Fashion • Beauty • Wellness • Subscription • 7, 8, & 9-Figure Brands
30 minutes. Free. With the founder. No obligation.
"Cadence's offer test generated $17K/mo in projected uplift from a single 12-day test. Before the audit, they didn't know the opportunity existed."
"Myomaster went from reactive dev work to 100K revenue days in 120 days. The Profit Audit showed them exactly where the funnel was broken."
"Ripley Rader rebuilt their entire cold traffic funnel after the audit. Conversion rate on paid traffic doubled within 60 days and CAC dropped significantly as they scaled spend."
30 minutes. Free. With the founder. Worst case, you walk away knowing exactly where your funnel is leaking money.
our services
Full stack execution
You're spending on traffic, but your funnel isn't converting. Our team find the leaks, fix the funnel, and scale what works. Our process explains how we do it differently to scale brands without CAC spiralling out of control...
Brands that we partnered with
150+
total gmv managed & optimised
$600m+
Research & Strategy
The foundation of everything we do. We dig into your customers, competitors, and funnel data to find what's actually holding back conversions. Real insights that drive real decisions.
Design
Conversion-focused design that sells, not just looks good. Every layout, hierarchy, and visual choice is built to move visitors toward action, while staying true to your brand.
Development
Clean, fast, reliable Shopify funnel builds. No bloated code, no poor solutions. We develop with CRO in mind, because a slow site or broken checkout costs you more than you think.
QA
Nothing ships until it's right. We thoroughly test every page, every flow, every device, so your customers never see the bugs. You launch with confidence.
Real customers. Real reviews.
