The Performance CRO Developer Role
Join a high-performance CRO agency building conversion-focused experiences for 7, 8, and 9-figure DTC brands. This isn't about fixing bugs—it's about driving revenue.
Ship it. Ship it good.
We move fast, test everything, and celebrate the wins together.
The Performance CRO Agency for DTC Brands
- →We turn customer insight into profit.
- →Trusted by 7, 8, and 9-figure ecommerce brands.
- →Every test starts with research, and ends with a business decision.
- →We optimise for clarity, confidence, and long-term revenue – not one-off CVR bumps.
We don't test button colours.
We fix entire funnels.
PM Digital is a full-funnel CRO agency focused on Revenue Per Visitor, not vanity metrics. We've generated over £50M in incremental revenue for brands.
Guardians at the Door
We're extremely selective about who we take on as clients. We heavily vet every brand and only work with those we know we can truly help.
Crystal Clear Expectations
Before working with clients, we're radically transparent about what results they can expect. We never overpromise.
Results-Obsessed
Our focus is Revenue Per Visitor. Every landing page, PDP, and test we build is designed to move the needle on real business metrics.
Pod-Based Delivery
You'll work in a small, high-performing pod with CRO strategists, designers, and copywriters. Real collaboration, real ownership.
What You'll Do
- →Build landing pages, PDPs, and funnel pages in Shopify based on Figma designs
- →Implement A/B and multivariate tests using Convert.com and Intelligems
- →Set up price testing, offer testing, and bundle experiments
- →Translate designer intent into pixel-perfect, fast-loading pages
Day to Day
- →Ensure all builds are mobile-first, performance-optimised, and QA'd before launch
- →Collaborate daily with your pod (CRO strategist, designer, copywriter)
- →Flag technical limitations or opportunities early—don't wait until it's a problem
- →Document your work clearly so others can maintain and iterate on it
What We're Looking For
3+ Years Shopify Experience
Expert in themes, Liquid, custom sections, and the Shopify ecosystem
Strong HTML, CSS, JavaScript
You can build from scratch, not just edit templates
Figma to Production
Experience turning designs into production-ready Shopify pages
A/B Testing Experience
Familiar with Convert.com, VWO, Optimizely, or similar
Performance Optimisation
Understanding of page speed and Core Web Vitals
Strong Communication
Clear written communication—you'll work with non-devs daily
Async Remote Ready
Comfortable working across time zones with a remote team
Attention to Detail
Sloppy work doesn't ship here—you take pride in quality
We Care About Who We Build With
Creating the best experience and building an environment where everyone can become their best self is our #1 priority.
Fun & Social
We share what we're doing outside work, what we enjoy, and create space for everyone to speak up about anything, anytime.
Celebrate Wins
Whether it's a client launch, signing a new client, or just doing great work—we celebrate and reward the team.
Healthy Body, Healthy Mind
We're looking for people who have a drive for fitness outside their work life. We believe in work-life balance.
Bias for Action
We value building, innovation, and execution. Ship fast, communicate clearly, and take ownership.
Continuous Improvement
Always improve your craft through education, feedback, and testing. Stay ahead of the curve.
Client Obsessed
We obsess over what's best for the client. Everything is about reacting properly to create the best outcome.
🤔 Sound like you?
Let's find out...
Will You Thrive Here?
You'll Thrive Here If You...
- Want ownership, not tickets
- Care about the outcome (revenue), not just the output (code)
- Move fast and communicate clearly
- Take pride in clean, maintainable work
- Want to grow with a high-performance team
- Have a mission or goal outside of your work
You Won't Thrive Here If You...
- Need constant direction or detailed specs for every task
- See QA as someone else's problem
- Struggle with direct feedback
- Treat deadlines as suggestions
- Need hand-holding to execute
What You'll Get
Competitive Salary
Monthly salary based on your experience and skills, paid in USD or GBP.
Revenue Share
We're open to discussing profit sharing as you take on more responsibility and grow with us.
Unlimited PTO
All time off is paid with no limit to vacation days (except Q4). We encourage travel and recharging.
Flexible Hours
No strict working hours. Performance-based culture with flexibility to work when you're most productive.
Growth Opportunities
Shape the future of our Dev & CRO team with strategic responsibilities as the company grows.
Innovation Freedom
Lead the charge on new technologies and innovations. We value builders and executors.
What to Expect
Our process is straightforward. We value your time and want to get to know the real you.
Introduction Call
A casual conversation to learn about your background, experience, and what you're looking for. We'll share more about PM Digital and answer your questions.
Take-Home Task
A small, practical task to see your skills in action. Nothing crazy—just enough to understand how you work and think.
Final Interview
Meet the team, dive deeper into technical topics, and make sure we're a great fit for each other.
Ready to Join PM Digital?
If you're passionate about Shopify, love CRO, and want to be part of a team that values integrity, over-delivery, and personal growth—we'd love to hear from you.
To Apply, Send Us:
- A short note on why this role fits you and what excites you about PM Digital
- Links to 2-3 Shopify pages you've built (landing pages or custom work preferred)
- Brief explanation of a test you implemented and how it performed (if applicable)
Can't wait to meet you! 🙌