CRO & Profits
Klaviyo Flows Aren't Moving Your LTV | PMD
Standard Klaviyo flows drive open rates but rarely move LTV. The 7 flow moves that actually shift cohort retention and lifetime value on Shopify.
Klaviyo Flows Aren't Moving Your LTV | PMD
Standard Klaviyo flows drive open rates but rarely move LTV. The 7 flow moves that actually shift cohort retention and lifetime value on Shopify.
Reading Your Attribution Data Without Losing Yo...
Ecommerce attribution is the most misread data in DTC. Nine working rules for CMOs and growth leads who actually have to decide where to spend.
Reading Your Attribution Data Without Losing Yo...
Ecommerce attribution is the most misread data in DTC. Nine working rules for CMOs and growth leads who actually have to decide where to spend.
Post-Purchase Upsell Strategy for Shopify Brand...
The post-purchase moment is the highest-margin lever in any Shopify store. PMD's 5-part framework for lifting upsell take rate from 4% to 19%.
Post-Purchase Upsell Strategy for Shopify Brand...
The post-purchase moment is the highest-margin lever in any Shopify store. PMD's 5-part framework for lifting upsell take rate from 4% to 19%.
How to Write a Winning Advertorial for Cold Tra...
A winning advertorial is not a long article. It is a sequence of psychological gates. Here is the structure that converts cold Shopify traffic.
How to Write a Winning Advertorial for Cold Tra...
A winning advertorial is not a long article. It is a sequence of psychological gates. Here is the structure that converts cold Shopify traffic.
Shopify Subscription Optimisation: Cut Month-3 ...
Seven levers to cut month-three subscription churn on Shopify: onboarding, self-serve, cancel trees, pricing, variation, post-purchase upsell, cohort reads.
Shopify Subscription Optimisation: Cut Month-3 ...
Seven levers to cut month-three subscription churn on Shopify: onboarding, self-serve, cancel trees, pricing, variation, post-purchase upsell, cohort reads.
LTV to CAC Ratio: A CFO's Shopify Diagnostic To...
The 3:1 LTV to CAC ratio is a flawed benchmark for Shopify subscription brands. A CFO's diagnostic toolkit for the numbers that actually matter.
LTV to CAC Ratio: A CFO's Shopify Diagnostic To...
The 3:1 LTV to CAC ratio is a flawed benchmark for Shopify subscription brands. A CFO's diagnostic toolkit for the numbers that actually matter.