🚀 Join 1,000+ DTC Founders Reading CRO & Profits
The Subscription Brand CRO Playbook
Subscribe to the CRO & Profits and get exclusive access to this funnel breakdown (Plus valuable e-commerce insight every week)
Inside this playbook you’ll find:
8 testing priorities ranked by impact, from default selection tests to post-purchase conversion
Exact A/B test variants we run for each priority with control vs. variant breakdowns
Subscription KPI benchmarks (30% retention at Day 180 = elite company)
The 4 real reasons customers cancel. Pulled from post-purchase surveys and helpdesk data
PDP improvements that actually move first-time subscription take rate
How to bundle tests across PDP, cart, checkout, and thank-you page into one 4-week cycle
Trusted by cool brands.
our services
Full stack execution
You're spending on traffic, but your funnel isn't converting. Our team find the leaks, fix the funnel, and scale what works.
Brands that we partnered with
150+
total gmv managed & optimised
$600m+
Research & Strategy
The foundation of everything we do. We dig into your customers, competitors, and funnel data to find what's actually holding back conversions. Real insights that drive real decisions.
Design
Conversion-focused design that sells, not just looks good. Every layout, hierarchy, and visual choice is built to move visitors toward action, while staying true to your brand.
Development
Clean, fast, reliable Shopify funnel builds. No bloated code, no poor solutions. We develop with CRO in mind, because a slow site or broken checkout costs you more than you think.
QA
Nothing ships until it's right. We thoroughly test every page, every flow, every device, so your customers never see the bugs. You launch with confidence.
pM digital way
The system behind every funnel we fix
Profit Optimisation Process
Find the Leaks
You're paying for traffic. But somewhere between the click and the checkout, money is being left on the table.
We dig into your data, your customers, and your funnel to find exactly where:
Why visitors browse but don't buy
Where the drop-off is costing you the most
What your customers actually need to hear before they convert
The gap between what your ads promise and what your site delivers
We don't guess. We use customer research, session data, heatmaps, and post-purchase insight to find the truth.
The result: a clear picture of what's broken and what it's costing you.
Build the Roadmap
Most agencies hand you a list of "ideas to test."
We hand you a plan ranked by revenue impact.
We map your entire funnel, landing pages, collections, PDPs, cart, checkout, and prioritise based on what will move profit fastest:
Highest-impact fixes first
Offer and messaging gaps that are costing you conversions
Quick fundamental tests to build momentum, bigger bets to scale
You'll see the roadmap. You'll understand the why behind every recommendation. No one roadmap fits all.
Strategy before testing. Always.
Execute the Funnel
Strategy is worthless without execution that matches.
We don't hand you a doc and disappear. We build everything, copy, design, development, in-house, under one roof:
Direct response copy written to speak to your avatar
Conversion-focused design that guides visitors toward action
Clean Shopify development, fast and QA'd before anything goes live
No handoffs between five different teams. No "that's not our department." No gaps where things fall through.
One pod, executing on your brand.
Test & Scale
Launch, test, scale.
We validate what works with rigorous A/B testing, full funnel optimisation and real statistical significance, not "it feels like it's working."
Tests designed to learn, not just win
Learnings documented and applied across your funnel
Winning patterns scaled to PDPs, landers, checkout, and beyond
Old way = single unaligned testing
PM Digital way = Optimising the entire funnel
This is how funnels compound, and how growth becomes predictable.
about us
Meet Paddy, our CEO
Paddy McLarnon
Founder
"I started PM Digital because I care deeply about how work is done. And in everything we do, must be striving to be the best."
"I’d seen too many situations where brands were left managing complexity, no full funnel thinking, chasing updates, and stitching together strategies across multiple partners.
PM Digital was built to be a true partner. We take ownership, think long-term, and obsess over the craft of funnels, CRO, design, and development.
We work with brands who want to build something meaningful over time, and with people who care about doing things properly."
[Services]
Our Full Funnel Service
Full-funnel CRO and Shopify performance tailored to your brand
Most brands don't have a traffic problem, they have a funnel problem. Weak messaging, unclear offers, and friction at every step. More ad spend won't fix it. We find the profit leaks and fix them, so every visitor is worth more.
Monthly deliverables:
CRO Auditing & Strategy
Split Tests Every Month Focusing on Driving Profitability and LTV.
Landing Pages and funnels aligned to personas and avatars
Data-Backed Strategy + Test Roadmap
Premium plans available with extra Shopify Development hours & priority on tasks — Full Funnel CRO & Store Management
Full-funnel thinking, not just smaller split tests. Maximise growth by finding the biggest levers for your funnel.
QUICK LINKS
Contact info
Book a call with our founder to discuss your project.
Book a call
© 2026, PM Digital Design. All right reserved
