We help 8 & 9-Figure Shopify brands scale profitably.
Our done-for-you CRO, speed, and dev systems scale Shopify brands doing $200k+ Per Month faster, leaner, and with less guesswork across the funnel.
Watch the short video below to find out how ↓
BOOK YOUR FREE AUDIT CALL
You’re Driving Traffic — But Is Your Website Driving Revenue?
Most brands obsess over conversion rate. But that number doesn’t pay the bills — profit does.
You’ve nailed your creative, your media buying is solid, and your retention is dialed…
But if your site hasn’t been optimized for profit per visitor, you’re leaving money on the table every single day.
100+
Trusted by 8 & 9 Figure Brands
Partnered with since 2023
£500M+
Managed by our Shopify
Stores
100+
8 & 9 Figure Brands
Partnered
With since 2023
£500M+
Managed by our Shopify
Stores
100+
Brands Partnered
With in 2023-2025
£200M+
Managed by our Shopify
Stores & Landing Pages
Ready to See How Much You’re Leaving On the Table?
Book your free CRO audit — we’ll show you the leaks, map out a revenue plan, and let the data decide.
✅ Just insights on how to make your traffic more profitable.
Why CVR Is Lying To You
CVR is a surface-level vanity metric — it fluctuates wildly and hides the real story.
It doesn’t help you scale - it’s just noise without insight.
Two stores can have the same CVR, but wildly different profit margins.
It's a vanity metric.
CVR is inconsistent. Revenue per Visitor (RPV) and Profit per Visitor (PPV) are growth levers.
BOOK YOUR FREE AUDIT CALL
UNDERSTANDING THE PROFIT OPTIMISATION PROCESS
Analyze the Funnel
From ad click to purchase. We find the leaks, friction, and upsell gaps.
1
Prioritize for Revenue
Focus on impact tests: bundles, price anchoring, offer structure, landers.
2
Test + Validate
We run A/B & multivariate tests. Dev, QA, design, and copy — all handled.
3
Scale What Wins
Everything that drives RPV and profit gets implemented and scaled.
4
Unlock Growth with Data-Driven Split Tests.
Don’t take it from us - here from DTC leading brand founders on our services
Real feedback from real brands.
Don’t take it from us - here from DTC leading brand founders on our services
Straight from founders & partners we have worked with...
FAQs
Everything You Need To Know As An Ecommerce Brand
What exactly do we get inside the Profit Optimization Program?
Each month, you get:
3–5 high-impact, full-funnel split tests
1 custom landing page (mobile-first, optimized for AOV & RPV)
Strategic upsells & post-purchase flows
Rapid bug fixes and funnel friction removals
AI-informed testing roadmap
Daily Slack support & monthly revenue-focused reporting
How is this different from a typical CRO or Shopify agency?
We’re not an agency, we’re a plug-and-play additional resource into your existing team - we care aboit your business.
Our in-house CRO strategists, designers, and Shopify devs act as an embedded growth team inside your brand.
No fluff, no fluff reports, and no “conversion lift” that doesn’t move actual revenue.
What types of brands do you work best with?
We work with DTC eCom brands doing $200k–$10M+ per month in revenue.
We’re a fit if:
You have a proven product
You have ad traffic + sales volume
You’re tired of surface-level testing that doesn’t increase profit
You want fast execution & full-funnel clarity
Favourable if you are in fashion, supplements or a subscription focused brand.
How fast can we get started?
Immediately.
Once you book your Audit and you’re approved, our team begins your onboarding in 48 hours. First deliverables go live within your first 7–10 days.
How do you choose what to test first?
We run a full-funnel audit after our initial onboarding call and go across your:
Landing pages
Product pages
Checkout
Post-purchase flows
Ad creative & messaging
Then prioritize revenue-impacting bottlenecks.
Every test is tied to metrics like RPV, PPV AOV, and Conversion Rate
Who’s actually doing the work?
You’ll work directly with our in-house of experts spanned across the world:
CRO Strategists
UX/UI Designers
Senior Shopify Developers
Same team that has optimized funnels for Organifi, Ripley Rader, Bijou Build, Furocity (Tyson Fury) and dozens more.
Do you touch our ads or only the site?
We don’t run your ads — but we optimize everything after the click.
We partner with your media buyers often to make sure your funnel converts the traffic profitably, lowers CAC, and lifts ROAS.
How do you track success?
Communication, meeting expectations, and performing with our testing framework is what we pride ourselves on. We track:
Revenue per session
Profit per visitor
CAC improvement
AOV movement
Test velocity
And we share clear, revenue-focused reports monthly — no bloated vanity metrics.
How long is the commitment?
Most brands stay for 6–12+ months — but we start with a 3-month minimum to build momentum and compounding results.
Then we become your all-in-one Shopify Agency.
What if we’re not sure this is a fit yet?
Then book your free audit.
We’ll review your entire funnel and tell you exactly what we’d test, fix, or build — before you spend a cent.
Zero fluff. 100% actionable.
Just a smart growth call that helps you decide.
BOOK YOUR FREE AUDIT CALL
MEET PM DIGITAL
We’re not here to play agency. We’re here to win.
We didn’t start PM Digital to just be another Shopify agency.
We started this to be the best.
We’re here to help brands grow, profits rise, and CRO unlocks to increase bank balances for our clients.
Brands don’t hire us for “nice” design or “clean” code.
They hire us to scale. To convert. To dominate in a busy landscape.
SHOPIFY & CRO
SCALING BRANDS
FUNNELS
SPLIT TESTING
SHOPIFY & CRO
SCALING BRANDS
FUNNELS
SPLIT TESTING
PM vs the rest.
Built by direct response
experts
Congruent from ad click to CTA. Full-funnel view from ad → lander → checkout
CRO-optimized by conversion strategists
Strategic messaging for each traffic source (Meta, Google, TikTok)
Offer positioning tied to funnel goals
Strategy, Copy, Design and Development
Deep user psychology baked into copy
Agencies
Copy and Design
Freelancers
Internal Team
Copy and Design
Is This For You?
Who We Work With — And Who We Don't
✘ It's not for:
Early-stage stores still finding PMF
Brands who just want a redesign
Founders not ready to invest in real CRO
Brands with no dialled in ads or retention strategy
✔ This is for brands who:
Scaling past $200k/month or more
Understands CRO and needs a proper agency who look at the needle moving tests
Scaling and want to improve efficiency of your entire funnel
Care about performance over pretty
Are ready to test fast, validate, and grow
Ready to See How Much You’re Leaving On the Table?
Book your free CRO audit — we’ll show you the leaks, map out a revenue plan, and let the data decide.
✅ Just insights on how to make your traffic more profitable.