Case Study: Rory's Travel Club's Transformation through Shopify Migration
Every Shopify brand owner knows that the backbone of online sales is not just the products you offer but the platform you use.
For Rory's Travel Club (RTC), moving from WordPress to Shopify wasn’t just an upgrade—it was a the move that allowed the business to nearly double in a few months. This migration led to a whopping 650% increase in sales & CVR jumping to 3%+ within six months. Here’s an inside look at how RTC achieved these impressive results with PM Digital and why a shift to Shopify might be the next move for your brand needs.
Revenue since migrating to Shopify from Wordpress...
Rory's Travel Club has been a favourite for worldwide but specifically Irish travel enthusiasts looking for unbeatable deals on accommodations and experiences. Despite their great offers, RTC struggled with a WordPress site that was full of bugs and lacked essential e-commerce functionalities, which capped their growth and frustrated their team.
The main challenges RTC faced included:
- Unstable Platform: The WordPress site was often down, especially during high traffic periods, leading to lost sales and poor customer experiences.
- Limited E-commerce Features: WordPress, while flexible, couldn’t efficiently handle the specific needs of a growing e-commerce travel business, especially around managing dynamic inventory and customer interactions.
- Inadequate User Experience: The site’s poor functionality led to a cumbersome booking process that turned potential sales away.
Why Migrate to Shopify? For e-commerce, Shopify stands out with its robust infrastructure, superior scalability, access to apps for scale and ease of use. Here’s why it was the perfect fit for RTC:
- Reliability: Shopify’s hosting solutions are optimized for handling high-volume traffic without the downtime that plagued RTC’s WordPress site.
- Enhanced E-commerce Tools: Shopify offers powerful tools tailored for e-commerce businesses, including advanced analytics, integrated payment processing, and seamless inventory management.
- Superior Customer Experience: With Shopify, RTC could offer a smoother, faster booking process—crucial for converting clicks to customers.
- Optimised subscriptions: With many apps including Recharge & Loop Subscriptions, Shopify offer many advantages with their subscription models, customisations & tactics to reduce churn and increase conversions.
What is the process of PM Digital Migrating RTC to Shopify?
- Seamless Platform Transition: Ensuring a smooth shift from WordPress to Shopify with zero downtime during the migration process.
- Customization and Branding: Tailoring Shopify’s versatile themes to match RTC’s branding and optimizing the user journey for easy navigation and booking.
- Subscription Model Integration: Using Shopify’s Recharge app to roll out a subscriber model that allowed recurring revenue and special member benefits.
Impactful Results Post-migration, the results spoke volumes:
- Dramatic Sales Growth: A 650% increase in sales, thanks to a stable, fast, and consumer-friendly platform.
- Subscription Success: Enhanced customer retention through a reliable and appealing subscription offer.
- Operational Efficiency: Reduced manual tasks and streamlined operations, allowing RTC to focus on expansion and marketing.
Rory’s Travel Club’s migration to Shopify is more than a success story—it’s a testament to how the right platform can revolutionise a business. If you’re running an e-commerce site on WordPress and facing similar challenges, consider Shopify & PM Digital. Not just for its stability and features, but for transforming your business’s potential into real profits.
Interested in exploring what we can do for your brand through our Shopify services? Book a call, speak directly to Paddy and see how our services can benefit your store!